How to create engagement in social networks?

In the world of marketing, people often talk about egagement, but it is not clear what it is and how it is achieved. Although it is not easy, it only requires patience and applying the appropriate strategies, especially when it comes to social networks.

In order to handle social media like a teacher there are many techniques you can learn. Here we show you how to create engagement in them, a key factor to succeed on these platforms.

What is engagement?

The engagement, in very general terms, means the degree of interaction and commitment of a consumer with the brand in question.

In addition, it not only consists of the commitment by the consumer with this brand, but also vice versa. That is, to achieve a good level of engagement there must first be a job and a show of commitment from the brand.

Steps to achieve it

Although, as with any aspect of marketing, there is no secret trick that promises to skyrocket the level of engagement, keeping these tips in mind will definitely help you increase it.

1. Create a plan

If you want to know more, you can read These tips for succeeding with social media marketing.

1. Be social

Social networks, although little by little they have become great tools for marketing, were created main initiates for human interaction.

In this sense, you have to consider be social within these platforms.

Think about responding to the messages, mentions and comments made by your followers and users in general. Also, show interest in them and answer any questions or comments they have.

When looking to increase the level of engagement, it is essential that you always think about them. That way they will know that behind that screen there is a person who really understands and processes what she has expressed.

1. Create participatory strategies

An excellent way to encourage your followers to interact with your content and your brand is by generating strategies that seek precisely this.

For example, interact with your community Asking questions for them to answer, creating contests, and any other social media dynamic you can think of can help you achieve this.

On the other hand, you can look for ways for your followers to also generate content. Inviting them to upload creative photos or videos showing or using the products and / or services offered by your brand is the best and most effective.

1. Make diverse audiovisual content

Year after year, especially with new technologies, humans have become much more attracted to visual stimuli.

All social media specialists know that. There is no time when you waste a post and do not use excellent audiovisual materials that attract much more followers and generate more impact.

The possibilities are many and you should always try to make your content diverse. Take advantage of all the resources you have at your fingertips. Make videos, images, infographics, GIFs and any other type of audiovisual that you can think of.

Also, you should always keep in mind that high-quality content is the one that impacts the most and attraction generates.

Let's take an example. You are looking for a company that sells birthday cakes. Your acquaintances recommend two: one has good posts, while another has images that don't look real and look low-quality.

Which of the two would you choose? Without a doubt, anyone would prefer the one that has a more careful content.

1. Take good care of the content

Finally, one of the keys to generating more engagement on the networks is to publish interesting and informative content.

Users, in addition to looking to buy, also want interesting content. Instead of bombarding with advertising and promotions, try to integrate current information and curiosities related to your business into your publications.

This will give a lot of value to your profiles, it will make your publications have more interactions and will get many more loyal customers.