What is the internal communication of an organization?

The internal communicationof a company, is that communication that is directed to the worker, which is born in response to the needs of the company to motivate and retain your human team in the face of a competitive business environment and increasingly rapid changes.

It should be noted that a company is what its workers are, therefore, motivating brings better results.

Importance of internal communication

The human team of a company is in charge of its operation, of achieving the results and proposed goals. A company cannot ignore this, because only with the motivation of the staff, retaining the best, instilling in them a true corporate culture that identifies them and makes them loyal to the organization, will become competitive and successfully face the market.

At this point is where it becomes a very important tool to enhance the commitment and feeling of belonging of the employees to the company.

To increase this commitment and sense of belonging, the employee must feel comfortable and integrated within the organization, this is possible if the workers are informed, of the different bases of the company, the mission, the philosophy, their values, strategies, feeling part of it and therefore feel willing to give the best of themselves to achieve their objectives and goals.

It is necessary to transmit corporate messages, adequately inform what happens within the company, establish and motivate effective communication between managers, employees and different departments of the business. Besides, the internal communication reduces uncertainty and prevents rumors that are an element of conflict for any company.

Advantages of internal communication

Internal communication brings numerous advantages to companies, among many it can be said that they favor the following aspects within the organization:

• It improves the efficiency of the company, the more informed the employee, the better his individual and team work.
• Keeps workers up to date, so there are no surprises in the environment, everyone knows the positive and negative changes they must face.
• It allows a better and faster response to problems.
• It allows a faster response and better adaptation to changes.
• It promotes good relationships and trust among workers.
• Generates a feeling of unity, commitment, employee identification, the employee feels heard, valued and everyone works together for the same goal.

Forms of internal communication

Downward communication

It is the formal communication and the most used in companies. It is born in the directive and descends to all the different hierarchical levels of the organization, its purpose is to transmit the objectives, policies and instructions of the company.

For this type of communication, various tools are used that vary according to whom it is addressed and with what it is intended to transmit, for example:

• Employee manual.
• Letters and memos to staff.
• Informative meetings.
• The informative billboard.
• Department circulars and emails.

Upward communication

It is that information that circulates from the bottom up, is born at the lowest levels of the organization and reaches the board of directors.

This allows employees to raise concerns, suggestions and ideas and respond to downward communication.

Much knowledge is found in this lower part, so this communication is essential for the correct development of the business.

For this kind of internal communication tools such as:

• The suggestion box.
• Regular interviews and meetings.
• The e-mails.
• The quality circles.

Horizontal communication

It is that information that occurs between areas or people of the company who are located at the same hierarchical level.

It is usually informal through relationships such as friendship and companionship. The company encourages it as a working model, where collaboration and teamwork predominate.

Use tools like:

• The department or working group meetings.
• Emails.
• Social networks.