The importance of transactional email in business

In technological eras, everything is carried out by means of the tools that they have and that are widely used, that is why that today we want to talk to you about one of the most beneficial versions of commercial use and which you cannot do without in your deal.

Communication up to date: Transactional email.

Every time a user maintains a communication with a profile or business portal, when performing an operation with it, they will receive in their email an email with information regarding the operation, either its confirmation, its acceptance in the portal, the status of a request.

It is the nature of these emails, and their external aspects are what allow determining a transactional email, which is roughly reflected in the inbox as follows:

• It is sent exclusively for the sender, maintaining a personal communication, one of the characteristics that you can enjoy if you complement it with the use of a
  SMTP server.
• It contains punctual and precise information referring exclusively to the operation carried out.
• Contains the logo and company data.

Different uses.

In effect, it is a tool for the exclusive use of the company, which can be related to:

• To maintain personal communication with customers, since all chat held on the company's page is sent to the mail.
• For the issuance of invoices, or collection of transactions that have been made under the modality of drafts.
• To send promotions and advertising, provided that this has been requested by the user, this being a fundamental characteristic to distinguish a transactional email.
• Sending status of requirements, when the procedures must be processed in hours or days.

Relevance of transactional email in the Marketing Mix.

The tools cannot help us by themselves, they deserve to be given the correct use, which guarantees that the objectives are specified.

In the case of transactional email, it constitutes a fundamental pillar in the communication and positioning of the company, as it keeps customers up to date on the novelty of products and services.

In addition to this, this is constituted in a letter of presentation in a unique way that allows the company to be preferred among the others, it is also an expansion of advertising that is perpetuated in different letters sent to the mail.

Enhancement of transactional email; use of SMTP server.

When we talk about SMTP server, we refer to the perfect complement that allows you to configure your business email in order to that it can be sent through this service, to your clients in a personalized and immediate.

Now, it should be noted that this service also offers greater guarantees which can be complemented by an operator such as Doppler Relay that allows you to send emails on a large scale, to each of its recipients, in the same way it offers you the service of creation of promotional and highly attractive templates for your clients, which will be a great opportunity business.