The use of LED banners for advertising within companies it arises as part of the initiative to create new advantages at a low cost. These can be used by different types of business sectors, but commercial establishments are the ones who obtain the most instant benefits.
These tools represent a revolution within the commercial marketing by endowing businesses with eye-catching ads, which regular consumers and potential clients will not be able to ignore.
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Are you interested in knowing how LED banners work in advertising? Keep reading this post, where we will tell you everything you need to know.
In this article you will find:
What are LED banners?
We have all seen the typical neon signs super eye-catching outside of some store when passing down the street, but these banners With visual LED they go much further, since they reproduce videos at an excellent quality, which allows showing a lot of information to customers and potential consumers.
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The videos should be short with concrete information that is easy to read, this way it will be a lot easier to capture the attention of people who pass outside the premises, encouraging them to enter and consume.
It is a simple, fast, inexpensive and effective way to advertise the services and offers that are offered, and also to stand out from the competition without having to lower prices or seek strategies complicated.
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How do LED banners work?
These are generally located in the outdoor areas, and are elements that are oriented mainly to retail stores located in areas where a large number of people circulate regularly. constant.
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The idea is that these advertisements have eye-catching information that may interest so many people As possible, it can be with promotions, seasonal discounts and even announce the arrival of new merchandise.
They are considered a great advantage for entrepreneurs as they have a low cost, which represents few expenses and little investment with the promise of many benefits and future earnings, plus they can reproduce all kinds of visual content What:
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- Photographs.
- Logos.
- Informative texts.
- Videos with a few seconds duration.
What types of videos can be played?
Although it is important that these are short enough so as not to overwhelm customers, nor have them wait for long minutes for it to reappear. the information they want to see, the playback of most of these devices supports a wide variety of formats, including they:
- MP4
- Avi
- MPEG
- Jpeg
- GIF
- FLV
- MOV
What sizes are there?
Although the sizes and models are predefined, they have a great variety, and you can even get some companies that manufacture them based on customer preferences, but customizing it can result in a considerable increase in cost.
They can be one or two-sided, depending on the type of advertisement to be included, and the needs and possibilities of the business.
General characteristics of LED banners
These marketing tools have several interesting characteristics, but generally these are the ones that stand out the most:
- They have lettering in the backlight area that can be personalized.
- They have a movable text label with variable height.
- Viewing angles are at least 120 °.
- It has dimensions for BPV75, BPV90 and BPV95 to choose.
- The box is made of lacquered aluminum.
- Includes a clamping claw. The size varied depending on the dimensions of the banner.
What are the advantages of using LED banners?
The main advantage is very evident after understanding how they work, being able to transmit the relevant information about your company's offers in short videos that do not stop playing in any time is the best advertising there is.
There are companies like ledvolution that specialize in this type of work and that can provide the exact solution for each client.
Promoting discounts and news on the outside of a commercial premises in this innovative way draws people's attention. When they notice the movement of the video, they will automatically be interested in what it says, and those interested will visit the place.
On the other hand, those who have large companies, or more than one location and want to publicize their products and services, they may choose to place these types of advertisements elsewhere outside the business itself.
Depending on the city where you live, there are areas intended only to place advertising, events are also good options, Although this may involve a larger investment, those who have the means to do so will have a great opportunity to know.
LED banners are one of the advertising methods that are currently innovating the most, or only because of the low cost that impliesbut for its great effectiveness attracting potential consumers to the local.
Benefits that can not only be taken advantage of by new entrepreneurs or by those who own a small premises, but by large companies in different areas.
