Email Marketing and SMS Marketing They are two great strategies of the marketing world, both have their pros and cons, and both are widely used by many companies around the world.
Currently both have existed for many years, email being the oldest of the two and also the most used form of commercial communication. Although, from the moment email came into play, it has effectively not changed or developed too much. In the market one email marketing tool in Spanish of excellent quality.
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Fundamentally, the use of email is perfect for promoting products or services. But a more precise definition of what it is email marketing is the use of email to develop relationships with potential customers or the common customer. Email marketing is part of Internet marketing, which includes online marketing through web pages, social networks, blogs, among other online means. It is basically the same as direct mail, except that instead of sending mail through the postal service, the messages are sent electronically or automatically.
The best example of email marketing is the spam emails we receive, publishing offers or any product and / or services.
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Email marketing enables companies to keep their users informed and apply their marketing messages to their customers, at no great cost. However email marketing can be personalized, there are particular groups of clients that are usually targeted. Provide individual customers with special offers of goods or services based on their daily living needs for example.
Email marketing helps a company develop and maintain a relationship with a user over time, thereby increasing sales and increasing customer loyalty. Username.
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The advantages of email marketing
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One of the main advantages of email marketing is cost and disposition. Email is an inexpensive way to advertise your company, products, or services compared to numerous other types of marketing. Additionally, an email marketing campaign is considerably easy to set up and search, making it a highly accessible marketing prototype for small and large businesses.
Email marketing is still remarkable, we currently live in an age of usage growing in social networks, that is why the offer by this means governs the space of advertising.
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90% of internet shoppers use email, while only 64% use social media.
Sms Marketing
SMS marketing is a marketing strategy, which is based in the same way as email marketing electronic, which allows companies to send messages to users via SMS or as we know it text messages. These marketing messages manage to vary from advertising messages, product launches, a renewed line, sales, offers and much more.
In the modern corporate world there are numerous ways to market and advertise your business, and SMS marketing is another such way. Although you can do much more than that through mass sms campaigns. SMS marketing is the ideal modern way to communicate with your customers.
In this fast-paced modern environment, people want to communicate in a way that is convenient, engaging, fast, efficient, and fits their lifestyle. And that is precisely why SMS marketing is currently so popular with users and businesses.
Advantages for clients
We all love our cell phones. They never leave our side, currently he is our best trusted friend that we carry everywhere. Not only do they capture our daily life, but they also help us get through it. This list could be extended by itself. But essentially, SMS marketing is the perfect way for us to communicate instantly, quickly, and conveniently.
Advantages for companies
It is also fast, easy and useful for companies. They manage to send bulk SMS messages with just one click. They can then find out who clicked on their posted links and see who has unsubscribed their posts.
The mobile phone is developed in a hierarchy every day as does the list of its abilities and functions. We can do anything with it, currently we can start our cars, listen to music, play games, enjoy movies among many other things.
This makes the cell phone a very effective marketing tool for companies and brands, you know that your Users will have their cell phones in their hands or in their pockets when you send them your text message from marketing. And you can guarantee that they will read your message since no one deletes a text message without first reading it.
