Importance of advertising on the facade of commercial premises

For a company, there are many aspects that are important, but none are more relevant than its advertising strategies, windows to the public that show the image of the company and the quality of its products or services.

And it is that obviously, the better an advertisement, the greater the number of people who will be attracted to the place that has it, Hence, from its theoretical aspects, Marketing considers advertising as one of the pillars of consolidation and positioning of all business.

One of these fairly successful advertising strategies resides in the use of advertisements or advertising berries, as well as signs on the facades of commercial premises. Here you can check the best prices on luminous signs.

This is a tool, which arose with a certain astonishment for the community, at the beginning of the IXX century, with the foundation of the NOAB company, in the United States, creator of the illuminated signs nowadays so popularized.

Advertising on the facades Why?

For many companies the name is not enough, some like to go further, and decide to resort to Advertisements of large proportions that allow them to distinguish themselves from other entities in the same category commercial.

In such a way, that a facade can become an advertising facade at the rate of:

• Distinguish the premises from others in the area, especially if it is surrounded by premises that offer the same product or service
• Show the products or services that are offered, or make the public understand that there are interesting promotions.
• Project the commercial brand, or the particular distinctive of the company, such as, for example, the famous golden rings advertisement of the Multinational McDonald.

Types of advertising for the facades.

There is a wide range of advertisements, but the most used are:

Small labels.

Or also known as corporeal, are those that are used in order to give a location to the local, usually used at the main door, and arranged in view of the customer in a way immediate.

They are generally made in small sizes, in lightweight materials with a sticky surface.

Signs of large proportions.

These are those used by large companies or branches and are used in order to be able to distinguish themselves over a long distance.

These labels are characteristic of large companies, multinationals and branches; As a general rule, these labels become a registered trademark, that is, their design is exclusive to the company and cannot be plagiarized without violating legal issues.

These notices are usually large (it all depends on the request and requirements of the company), are characterized by being made of alloyed materials, which allow durability, resistance and weights light.

This being a main characteristic, the fact that the signs must have highly resistant materials.

Signs.

These come in two presentations for both exteriors and interiors, generally, they consist of flat signs, which do not have greater requirements for their preparation; what gives them distinction is that they consist of striking colors, they are usually stickers that adhere to the walls or external and internal showcases.

Neon Signs and Led Light.

They are considered the most modern and eye-catching, made under the inspiration of refractory light tubes that allow the warning to be seen from long distances. Despite the novelty of these notices and the attractiveness of their presentation; These are usually criticized for the energy consumption that they become, this being a condition to be evaluated on the part of their creators.