Cashback or how to increase online sales.

Thanks to the comparators Internet and to online stores, today it is easier than ever to buy cheaper. For those with the lowest prices, the Internet can be an inexhaustible source of buyers, but not always a business can afford the lowest prices.

The marketing is in charge of attracting customers and increasing profits, and for this, it can implement different strategies that have The objective is to make customers finally decide to purchase goods and services in the company itself, rather than in the competence.

Among the marketing strategies that have been growing the most in recent years, is in cashback a way of rewarding customers that is doing very well for companies Business who use it.

What is cashback?

The cashback It is a system by which the buyer recovers a percentage, or a fixed amount of money when making an online purchase through a certain company. So that, between one and three months after the purchase has been made, it is received in the account bank an amount that can range from 1% to more than 30%, depending on the agreement between the company

saleswoman and the intermediary.

In this way, the company increases its sales, the buyer their liking for the brand increases, and the intermediary gets a percentage of the purchase.

Types of cashback

• Some cashback pages have a simple advertising system. Companies pay to have advertising on a monthly or annual basis on their sites, and the owner of the page decides to share part of the advertising revenue with potential buyers, so that both the seller As the intermediated They increase their profits by offering a "bonus" to the prospective buyer.
• The other form of cashback is a direct discount through a coupon. In this case, there is an agreement between the advertiser page and the seller, so that all sales made from the site have a discount of a specific amount of direct. The discount can be obtained directly when making the purchase, after the purchase, or in the form of a coupon for another purchase.

Why bet on cashback?

The possibility of having a saving and by offering a special offer, makes the customer feel special and recognized by the brand, so that increases your confidence in her, and is more willing to speak positively about the buying process to third parties.