Sponsoring. What are the advantages of a sponsoring company?

In a world globalized and in which many companies fight globally for the first global, national or local positions in the preferences of users and customers, it is no longer It is important only to offer a quality service and the best products, but that the client sees our business as a leading and successful company and, above all, that "see" it.

Invest in advertising on television, radio and the Internet can contribute to improve the opinion that the customer has about a brand, but, together with this advertising, or in isolation, a company can improve the vision that customers have about it thanks to the sponsoring.

What is sponsoring or sponsorship?

The sponsorship It is the capital investment by a company in an event or in a sports team or in social and humanitarian causes. The sponsor helps to achieve one or more objectives (win championships, help logistically, contribute to the development of projects, …) To the sponsored company and, in theory, it is a disinterested help, although in practice, a greater impact is sought on the media.

Advantages of sponsoring

Although we have already indicated that the sponsoring is a disinterested help, the truth is that the sponsorship has great advantages for the company:

• A sponsoring company is, in the eyes of the client, a company engaged with its environment and that it cares about its customers and the place where it carries out its activity.
• A sponsor also looks like a company strong and that it invests part of the capital it earns thanks to its activity, in the improvement of society, through the support of social, humanitarian or sport causes.
• Sponsoring is associated with a greater social impact, but also in the media, any broadcast, filming or comment of the sponsored cause will be associated with the name of the sponsoring company, and therefore, it will be an indirect advertising, but very positive.

The sponsorship of sporting events or teams is a practice that significantly helps to consolidate a brand marketing powerful, the greater the impact of what is sponsored, the better the image that the client has on the business.