The business communication functions they are directly related to the actions aimed at disseminating certain activities of the organizations to different audiences. Its aim is to create a trusted line of the promoted company or build on the development of the company and verify the brand in a solid way.
Correct business communication is carried out from the communication area, since it follows the regulations established by the management together with adequate strategies for the company.
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It is necessary to take into account that within the company everything like the workers and collaborators, as well as the structure, strategies, processes and decisions is communicated. Each of the employees is a potential communication agent both internally and externally of the company.
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In this article you will find:
Communication functions of a company
Since business communication is disseminated to a wide variety of public by the company, it is essential implement efficient strategies that internally drive various functions of business communication, some of these functions are:
Control
Every company uses communication to achieve control over its employees and the work environment. Human Resources processes and written policies tell workers how they should behave in their workplace.
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Job descriptions describe job function standards and performance evaluations control when a worker must get a promotion or pay raise.
Supply information
Information is provided throughout the company through verbal or written communication through a representative who explains any company planning. A business meeting can be used as a communication function for a new procedure and a webinar allows the company to communicate over the Internet with its employees or clients.
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Motivation
Business managers use communication to stimulate their employees to achieve their best performance. With motivation, expectations can be clarified and exceeded and incentivized to achieve job compliance and in turn achieve company objectives.
To interact
Good communication helps employees interact with customers and with each other appropriately. Service departments interact with customers to help them solve their problems, too communication between workers who carry out projects or execute a process of training.
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Provide feedback
Communication gives managers and workers the opportunity to give and receive the information required to make the modifications that have already been implemented.
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It may happen that companies not only want to communicate from the top hierarchy, but their bases also report and comment on various situations. An excellent alternative is through social networks, meetings or surveys.
How the communication functions of a company impact
Worrying about good communication within the company is essential to achieve the proposed goals related to projects, the labor system and its profitability.
Therefore, the communication functions are a positive impact that encompasses all sectors of the company by apply different strategies that provide great benefits such as the following:
Significantly improves job performance
Having efficient communication channels allows supervisors to have knowledge of the performance of the employees, thus achieving to manifest what is being done well and what should be improved without the need to create an unfavorable conflict.
Helps to form a business identity
One part of the identity of the company is formed through facts, history and continuous work and the other part is created through the communication of daily work. For this, the company must achieve, through various functionalities, that the perception of the public related to the company is what it truly wants to convey.
Promotes the cultural training of the company
When different business communication functionalities are put into practice, the formation of a manual is required to help guide incoming employees, create strategies for conflict resolution and staff integration, among other
In this way, they will be able to see the lack of training that the company has in some sectors and thus propose the training strategies that are necessary.
Optimize the integration of new employees
If the internal communication of the company is efficient, an initiation manual and the functions of the different positions are predicted. Due to this, confusion can be avoided in relation to the functions that must be fulfilled from the beginning, which would help promote a favorable work environment.
An organizational culture is created
The corporate culture is a set of ideas, actions and emotions that each of the participants of the company develop. This is created from a philosophy that relates to different values, which must be put into practice continuously, because otherwise it would not make sense.
That is why a good functioning of business communication allows finding appropriate ways and channels that serve to practice a business culture on a daily basis.
Consistency of business operation
Incorporating communication functions strategically provides the opportunity to view the different communication channels and scenarios in a comprehensive manner. This brings as a consequence, the probability that the business operation is coherent regardless of whether it is an informal, internal, visual or press communication.
Importance of communication within the company
The scope of the objectives of a companyIt will depend mainly on the way you have to communicate internally. Through communication, workers will be informed of their responsibilities and the objectives to be achieved.
It also allows workers to know their evolution and how their performance has been within the company. Therefore, the functions of communication are a tool that helps companies create, implement and maintain their image that the company wants society to have of it.
