How to Cultivate an Adequate Business Culture?

Currently companies must not only assess the commercial and physical aspect of their company but also also values ​​and culture of those that make up a trading system. Companies benefit the most if they educate their customers and their employees. It is a kind of business microcosm in which the values ​​of a seller and a buyer are developed.

It is not only to captivate a customer with a novel product but also to attract him through good business practices. The customer does not only seek to satisfy a need, while the seller seeks a profit from the sale of a product or services. In this sense, the two of them must be part of a community in which positive values ​​are focused on meeting the objectives. of each, that is, that the seller can sell his product or services and that the buyer fully satisfies his need him.

In order to cultivate an appropriate company culture it is important to integrate not only a physical good but the added value of each good. That is, not only is the customer delivered a physical product or an immediate service, but something else that gives him greater satisfaction. That is what is called added value.

In stores where there is an entrepreneurial culture, it is possible to see how a product or service is accompanied by another product or service that adds more functions or better benefits and that in the end costs the company little or nothing, but that causes the customer a great satisfaction.

The corporate culture it is also the ethical values ​​that a company and the client have and demonstrate. It is a cordial relationship of someone who needs and someone who satisfies. Therefore, it is a compendium of actions between two commercial actors, through a mutually beneficial relationship. The corporate culture requires that these two actors are integrated into a compendium of actions and values ​​for a better performance in the market.

When these two actors manage to establish these mentioned points, a business culture, linked to ethical values. However, the one who must start with this culture must necessarily be the businessman, because he is the one who receives the greatest benefit.

And what do you think of corporate culture?