In a society in constant change and in which companies are what their "brand marketing" is, it is increasingly common to hear about sustainability in companies. Traditionally, the goal of any company was profit, above anything else, profits were the markers that determined the success of a company, however, today, factors such as respect for the environment, Respect for workers and their rights or commitment to company values are decisive in creating a strong Brand Marketing, and therefore, in order to “like” the customer.
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In the words of the representatives of humanism in the company: the entrepreneur no longer moves only for money but for “The awareness that its professional function is to create wealth and quality of life for the people who constitute it, generating the least possible environmental impact in the environment in which it operates”. Therefore, a sustainable company one that, consciously:
- Guarantees the rights of workers. Workers are people and dedicate part of their lives to the company, therefore, it is important to respect their rights to a decent work and healthy conditions, and ensure that they receive a fair salary as a reward for the work performed.
- Develops policies of respect for Environment. Nature offers very useful resources for companies and it is logical that they take advantage of them, however, a sustainable company will take into account that nature is a good that can end, therefore, they use resources efficiently, consuming what is necessary, in a aware.
- It takes into account its customers. Customers will, after all, be the ones who will make the company work or not, so the company must take into account the environment in which it is located.
- Convert your policies in values of the company. A sustainable company has values and it shows it wherever it works.
Sustainability is also the most logical form of action, each of the measures taken to make the company sustainable, benefits the business itself both directly and indirectly. And there are many studies that show that sustainable companies "last over time, with remarkable economic results."
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