Diageo sales in Mexico increase by 9%

Mexico City

According to the fiscal years carried out during the first half of 2019 they haveDiageo sales in Mexico increased by 9%, the spirits company should thank its category of Scotch, which rose up to 7% compared to the previous year.

Through a report, the company stated that the increase obtained during the evaluated period was This was due to a split that was largely driven by the growth of certain brands in specific, Johnnie Walker who grew 11% Y Black & White that obtained a quite positive variation with 8%.

Although these were their sales with the highest percentage and relevance, they also had very good profits thanks to tequila, one of the drinks with greater prominence within the country, and therefore one of the most marketed this year by the company in charge of marketing luxury brands such as Don July.

On the other hand, Buchanan’s posted sales rose a total of 8% due to the fiscal changes that occurred in the course of 2018, however, this was not only within the territory but in Colombia, and in Brazil the profits of more conventional beverages such as Smirnoff Vodka and Tanqueray.

What was this increase in sales for Diageo?

The sales of this company had a solid performance in different types of beverages thanks to its incredible marketing campaigns, as well as the different commercial platforms where they spread their advertisements.

Due to all the advertising movement in which Diageo was involved, the Don Julio brand had a sales growth with a percentage higher than in previous years, gaining more than 2 percentage points with respect to the market share obtained during 2017.

Diageo also assured that its net sales within Latin America in general increased considerably, with Scotch whiskey standing out above all its other categories.

Information source: expansion.mx