When we think of printed products for advertising and marketing of companies, they come to mind elements such as posters, brochures, business cards, corporate stationery such as notebooks or folders, etc. However, there are two elements that are gaining more and more presence as companies try to retain their customers in the long term rather than sell products in the short term. Everyone knows that a customer loyal to the brand is a customer who repeats his purchases and acts as an ambassador for his products.
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In this article you will find:
Books as Marketing Items
The first of the elements to which we refer are the books. With them we can create publications with all kinds of information regarding the company or its field of action and that may be of interest to the client or potential client.
The information that we publish in the company books must be information that is not intended to changes in the short or medium term and has an entity according to the type of publication of which We speak. Some examples of business information that we can publish in book form would be the history of the company, its trajectory or other information such as courses or essays.
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Corporate magazines
On the other hand we have the magazines corporate. In them we would include all kinds of current information that we think may be important for our clients: news in the sector where our company operates, the latest changes or advances in the company, new business strategies, interviews with key figures in the company or the sector and, ultimately, any type of current information that let's consider.
It must be taken into account that, due to the characteristics of printed magazines, this information does not have to be information that goes to last over time, since magazines tend to have a much greater periodicity than books (and in some cases they can be weekly). It is also because of this periodicity and because of the relative volatility of the information that is transmitted in them that the materials in which the magazines are printed are not as noble as in the case of books.
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Printed magazines also offer certain possibilities that books do not offer, such as making them by binding with omega staples, which allows us to easily file them in case they are collectibles.
As we can see, we have known two more ways to publicize our company in a perhaps less aggressive than with other means but loyalty to our client and making him a participant in the culture of our business.
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