The advertising is a marketing strategy, where brand sponsors pay for spaces to promote a product, in order to reach more people, to capture their attention and thus encourage them to to buy.
The main goal of advertising is to win new customers, retain existing ones, and reach them through clear and persuasive messages. Advertising includes written, oral or audiovisual messages to inform and influence people to buy products or make them act in favor of an idea or a company.
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In this article you will find:
Most important features of advertising
This information system includes a series of basic characteristics, but which are of great importance.
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1. Use a convenient language
One of the most important characteristics of advertising is language, since companies make their advertisements in the languages of the locality, in order to deliver an efficient message that can easily reach the people of a country or region specific.
2. Applies broadly
This information system is a popular medium that is widely used to connect with the target market. Can be used for professions, museums, businesses, government agencies, educational institutions, funds charities, among others, with the intention of publicizing information that attracts various types of audiences objectives.
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3. Persuade
The main objective of advertising is to convince customers to buy a product without preferring that of the competition, so they are should lead you to believe that they will get more benefits by purchasing the product, which is not so easy when trying to persuade a large number of people.
4. Use the media
One of the biggest challenges companies face is selecting the right media to get your message across, and that's why many invest in advertising services to do so adequately.
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Some of the means used to transmit this type of message are billboards, television, the Internet, brochures, banners, magazines and radio, among others.
5. Advertising modes
Advertising messages can be expressed in writing, oral, auditory or visual.
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6. It is a non-personal communication
Advertising is usually a non-personal or mass communication with the target audience and is known as non-personal sales art, as you can target a large number of people at the same weather.
7. Is creative
The success of advertising will depend on the creative performance of the message and for this it is very important to have people trained to perform this type of service.
8. Diversity of objectives
The fundamental objective of advertising is to achieve various objectives, such as creating and optimizing the image of the brand, make a good connection with the public, increase sales, educate people or confront the competence.
9. Maintains one-way communication
In advertising there is only one-way communication, in relation to the communication they have brands to convey their message to customers through different channels, media or platforms.
10. Element of truth
It is not easy to certify that advertising messages are true, so it is very important that they contain truthful information.
There are many advertisements that contain misleading, materialistic, or product-focused messages. In this sense, consumers can take legal action if the information is not true.
11. Provide entertainment
Entertainment in terms of advertising, refers to the ability of an advertising message to attract and retain the target audience, so that they do not want to switch to the competition.
12. Issued by identified sponsors
Advertising always has an identified sponsor, not showing the name of the sponsor in the message ad may cause deception, manipulation or distortion. That is why advertising has to identify the sources of the opinions and ideas it presents.
13. Advertising as art
Currently the advertising system is highly competitive and complicated, that is why creating and presenting a message needs certain factors Essential such as creativity, skill, knowledge and above all experience, therefore, it can be said that advertising is an ingenious activity recognized as art.
Taking into account all these advertising features, a greater sales success can be guaranteed in any good or product. It is necessary to apply all these elements to generate a high impact, and influence people's buying behavior.
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Sources and references:
- Lewis L. (2021, July) Advertising - Definition, Features, Objectives and Functions
- Hitesh B. (2019 September) Top 11 Important Features of Advertising that every Marketer should know
