▷ Augmented Reality and Virtual Reality (AR and VR)

Today, thanks to advances and technological innovation, the unimaginable can be achieved, break down the barriers between the real world and the virtual world, a dream that for many years was only possible through the imagination.

This is now possible, throughaugmented reality and virtual reality, however, its borders are so fine that it is often difficult to discern what its differences and similarities are.

In addition, the success of this technology has been so great that different business sectors have chosen to use these technologies, to improve the experience of its clients and collaborators with the brands and facilitate training processes.

But, What are these technologies about? and even more, How can your application help companies? questions that we will answer here in this post.

What is Augmented Reality (AR)?

Augmented reality (AR) is a type of technology that allows superimpose virtual elements on a scene or real image, in this way the virtual and the physical are mixed to create an augmented reality, tricking the senses, changing the perception of the environment.

This RA combines multimedia technology, intelligent interaction, registration and real-time detection of objects, 3D modeling, and more; basically allows you to create a modified perception of reality.

What is virtual reality (VR)?

virtual reality is the most implemented of these technologies, is based on a completely virtual world, which simulates a real scenario through fictional elements, which make the senses believe that one is immersed in said environment.

To do this, this technology implements virtual reality glasses or helmets and headphones, which simulate images and sounds created digitally through a computer; through controllers connected to a PC or devices.

Furthermore, the freedom of movement that this RV creates, gives the user a very realistic experience, without being; specially designed to improve user sanctions.

Similarities Between Augmented Reality (AR) and Virtual Reality

Although both technologies are completely different, there are certain similarities that they share in common such as:

• Both are designed to provide sensory experience unique to the user, through elements that partially or totally alter the perception of reality; partial alteration in the case of AR, and total distortion of reality through VR.
• Both can be used for entertainment purposes, training labor and even in marketing to create an interaction of customers and collaborators with the brand.

Differences between augmented reality (AR) and virtual reality (VR)

Although both technologies seem to be very similar, they are very different from each other; being their main differences the following:

• AR modifies a real environment through the incorporation of additional elements to reality; instead, VR creates an entirely new virtual environment.
• With RA the interaction with reality is maintained, however, with VR any real interaction is broken, creating a fictitious scenario.
• AR does not require as many devices and the technology is less complex than VR, which necessarily requires virtual reality glasses or a headset.
• In VR, a feeling of immersion is created within the environment, which is not the case with AR.
• The VR allows to create freedom of movement, changing objects of place, controlled through a computer; On the other hand, in AR, although objects are incorporated into reality, they remain fixed.

Application of augmented reality (AR) and virtual reality (VR) in companies

Many companies have chosen to take advantage of these technologies, combining augmented reality with virtual reality, as these have become valuable tools for companies in different fields, generated contributions from worth.

One of them is in the field of job training, creating a much more practical learning through the simulation of the real environment of the workplace, which avoids unnecessary risks, improves information retention, avoids loss of resources, and improves the efficiency.

It is also used in marketing forcreate a connection with customers through a virtual experience, improving the satisfaction and customer loyalty to the company.

Well, users can create a very realistic experience with the products or services that the company has available. provision, through an interactive connection, and even test the products or services through simulation artificial.

In this way, the company can not only make the brand known, but also can more effectively identify the needs and tastes of consumers and make improvements to its products or services that meet customer expectations. Potential customers.