The SWOT It is an element of analysis, which is generally used in companies in order to evaluate the factors that interfere in certain internal or external projects and thus design strategic plans that allow improving the Projects. Today, it is also used as a tool for personal SWOT analysis.
The Personal SWOT is one of the most effective strategies when analyzing and evaluating certain situations in which there is a person, in this way you will be able to know the guidelines that allow you to make the necessary changes so that you can achieve the goals in the future you want.
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The analysis of this personal tool is based on a technique used to measure and analyze the noven of strengths and weaknesses of a person, it is also found totally related to integral self-knowledge, which means that it can group all the rational and emotional aspects and in turn make it evolve until it achieves the objectives.
In this article you will find:
What is the role of the personal SWOT?
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The how personal SWOT analysis works It is the same that is used at the business level, but in this case it focuses on helping the person have a better knowledge yourself and make the approach with adequate tools to find employment, clients for your business or achieve your goals.
One of the most important functions of this analysis is that apart from being an excellent strategy that can improve the capacity and professional trajectory, it can also be applied to personal growth, since they are two factors that unify completely. By applying this analysis, favorable benefits are generated such as the following:
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- Increase the level of productivity: If you have professional expectations, the SWOT analysis is an excellent tool to raise the level of productivity, as it helps to identify weaknesses, strengths and possible solutions to increase the performance.
- Improves personal and work image: Improving productivity, performance and self-knowledge are elements that identify the brand personal, therefore, from the information this analysis can optimize the image you want to project.
- Increased self-awareness: In this aspect, the most important thing is the depth of the evaluation and recognize what are the strengths and weak, which is a good start to identify the type of strategy should be applied to face the challenges.
- Lower the risks: In this sense, this analysis allows to know if the risks depend on the same person or the environment in which it operates.
How to do a personal SWOT analysis?
The personal SWOT analysis It is applied individually in each of its variables, therefore, these must be analyzed internally and externally as expressed below:
Internal factors depend on the same person, therefore they are usually the only ones that can be harmed, these are:
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The strenghts
Their main objective is to identify the differences that a person has from others and to highlight the qualities that stand out, therefore, being a personal development plan, it focuses on the qualities, both professional and personal in general.
It also analyzes the opportunities and experiences that are considered favorable to increase the personal development, such as personal factors, level of education and any other field of interest.
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Weaknesses
It refers to the identification of those things in which a person lacks skills and knowledge that they can improve. When a person manages to identify his weaknesses, he has the opportunity to take the step to reduce them and thus avoid the impediment of achieving his objectives.
It is important to know that we all have weaknesses and the goal is for them to be recognized in order to know how to handle them.
External factors are those that do not depend on the person, this indicates that they can affect both the person and everyone else, among them are:
The opportunities
Once the strengths and weaknesses are assumed, it is important to focus on understanding the opportunities that lie ahead. may have, since they are situations that generate benefits from all those aspects that help to achieve the objectives.
The threats
This is a factor to be detrimental, due to situations that are in the environment that could be an obstacle to achieve the goals and jeopardize success. Although threats cannot be controlled directly, a plan can be made that indicates how important it is to identify them to avoid unexpected situations.
Relationship between internal and external factors of personal SWOT
To establish a relationship between internal and external factors, the following must be determined:
Strengths and Opportunities
In this list of factors, strengths could be used to take advantage of opportunities that have been identified, either because you have started a new project and you have all the skills you need to be able to participate and stand out in that draft.
Weaknesses and Opportunities
This grouping can help identify weaknesses that prevent the opportunity to seize opportunities and indicate what can be done to improve and correct a certain situation.
Strengths and Threats
It refers to determining how all strengths can be used to reduce threats. If, for example, you compete with an experienced colleague who allows you to assume a greater position, an advantage that can help is the definition of the level of professional preparation, which could be a great benefit to enter into competence.
Weaknesses and Threats
This union is favorable, although it may not seem so, since it allows the possibility of providing various actions that are must be carried out to prevent weaknesses from being a threat that becomes a situation unfavorable.
In this sense, it is necessary before perform a personal DAFOP analysis, to know what the objectives and goals are to be achieved, for when the analysis is carried out it is different and has the purpose of improving in every way.
