Feedback what is it and what is its application in the company?

  • Jul 26, 2021
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The term feedback in the field of communication and in the general vocabulary very recently it was included in the dictionary of the Royal Spanish Academy (RAE), despite this it is a term that he uses constantly to mean the return of a fragment of what has output, to the point of entry.

Here you can check a Twitter of the RAE confirming the registration:

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#RAEconsults The two voices, "feedback" and "feedback", are valid and are already registered in the academic dictionary, available for consultation online on our website.

- RAE (@RAEinforma) June 19, 2020

It is likely and common to hear the term feedback in economics, computer science, architecture, engineering and biology, even in other areas.

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In this article you will find:

What is Feedback?

Feedback

I know define as feedback the method of circulation and registration of elements or results of an activity, which are reintroduced in the same system later in order to have a greater control of the behavior, optimize and correct the possible mistakes.

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  • It is applied as such to any process that merits the use of similar mechanics for the regulation of a system.
  • In this sense, it is also known as feedback, feedback or in English feedback.
  • At a general level and simply stated, feedback implies that a signal goes out and returns to then return to its origin, after an analysis it allows to make different adjustments, to return to leave.

Feedback can be both positive and negative, depending on the consequences within the operation of this system.

  • When it's positive it is related to processes of evolution or change, in the system that is inclined towards a new equilibrium.
  • When we talk about the negative feedback facilitates the maintenance of balance in the system.

Uses of feedback

This is a dynamic tool that is very practical, since it synthesizes the search for content.

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By having feedback, the existence of a reciprocity between the systems that are involved is implied, in In short, the system is capable of understanding what is the procedure that all the components themselves will perform same.

Its application can be found in engineering, chemical and physical processes, which use mechanisms to optimize work. Its application in less technical aspects has led it to become a study tool.

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The importance in business management

Feedback on communication

In business management, it has the role of a control system in the development of activities, tasks or products, carried out through continuous inspection and evaluation, with the aim of progressively improving the results.

The immediate response allows the assessment of strengths and mastery of weaknesses, by considering the positive and negative points.

The feedback in communication implicit in the business context is a will to change, that is, there is a purpose to improve a behavior or an organizational pattern.

Feedback aims to be a useful instrument in the operation of the company, therefore, it is necessary that it be a permanent process and not something sporadic (holding two meetings a year is insufficient to analyze the results).

A rigorous system must be implemented that allows knowing the customer's opinion, analyzing the information, measure sales, among others, to decide in a timely manner, maintaining or improving the quality of the product.

Why it is important in communication

feedback

In the field of communication, it projects all the appreciable information that a receiver can return to its sender, in order to transmit to the same who fulfilled the communicative intention, also influence the subsequent communicative behavior of the issuer of the message.

Making in this way one of the communicative process a bidirectional scheme between sender and receiver, allowing the sender to adapt, reconfigure or change his message according to the response he gets from his interlocutor.

In general terms, feedback it is essential for any process where communication is involved.

The feedback of information is used to transfer knowledge between certain points of a relationship.

For example, the field of advertising currently uses feedback as the company launches a promotional campaign of their product to customers, to measure the response of the consuming public, they carry out an investigation on social networks.

In this way, check the effect that it caused, whether or not those who saw it liked it, generating at that moment a matrix of information product of the feedback forged between the public and social networks also between the company and the networks social.

Feedback in education

feedback

At the educational level, the feedback is an essential system, through which the teaching-learning process is significantly optimized, which requires a reciprocal commitment between the teacher and the student.

The student, on the one hand, receives the information related to the knowledge imparted, is evaluated and is given information again about her errors, so that they are corrected and their successes to be reinforced, for his part, the teacher also obtains from this feedback, relevant information on the elements where he should direct more attention in the classroom.

In such a way that feedback must have the ability to positively influence the learning process, as to offer the students the necessary tools, which will allow them to function autonomously and gain knowledge about the process of learning.

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