Obviously virtuality dominates us today, and we no longer speak face to face, but by video call, the same happens with purchases, we no longer go to the store, but rather search for a url and ready we find a On-line shop.
But this does not seem as simple as it is presented to us, it is not a matter of making a simple store and now, today Nowadays, having a virtual store is something quite complex, considering the competition that exists in the Internet. Reviewing other works such as SEO manual for ecommerce by JordiOB, we have realized that the subject is very broad.
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So it is convenient that you know certain strategies that will help you manage better in the Ecommerce or world of digital commerce.
SEO strategies to position your virtual store.
Indeed, it is not enough to be known, it is necessary for people to know that you exist and that you are also better than other stores, in the internet world, for this to be possible, you need to manage the SEO techniques and play them in your favor, because if not, you will lose visibility and all the effort you have made to create your store will go down the drain.
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That is why we bring you a series of strategies that you must implement to position your business, so that you can make yourself known and also become the favorite in the Search results from browsers.
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- Study the keyword, first of all, if you are going to use SEO, you should know that it is based on keywords, these are its base, they must be in accordance with the content and also must provide you with a solidity in the same.
To do this, you must determine the information you want to transmit, and then search among it, those words that have been positioned in the search engines and that in one way or another they are the ones that will find your store.
So the first strategy is to choose the correct keywords.
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- Choose the CMS, more viable, that is, you must proceed to the selection of the program that allows you to manage the content in a better way, nowadays, it is not the same, presenting a store from the Blogger portal to do it through a portal that is special for Ecommerce, we indicate it because it is the one that provides the necessary tools for your store on-line.
The best thing about these pages is that it is coming optimized for SEO, so the work will be much easier for you.
- Get an excellent hosting, this with the idea that you website or online store, load in the appropriate way, that is, that users feel comfortable as if they were viewing a catalog, The idea is that the images roll at a good speed, this makes the user see your store nice and enjoy the contents.
- Do not improvise or invent, the SILO structure, or what is the same, the establishment of categories, although this is a common factor in all stores, you must respect it, it is up to you to establish a more dynamic or striking vision, but do not skip this step, the information must be organized, so that each user can find the product that needs to.
And this is a fundamental aspect that you should always take into account, the distribution of sections makes everything easier to observe, on the other hand the internal linking, also shows more interest, this attributes the relationships that can be established between your product categories, inviting the buyer to be interested in other objects that you can offer.
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- Consider the word length and its design, the Long tail, plays a fundamental role, so you need to put into practice your creativity and ability to synthesize to include the keyword in it
The idea is that you present an informative but short text, generally, it presents the basic characteristics of the product, the purchase conditions and the shipping; since more data is not relevant to the user.
Some introduce the characteristics of the product from an image, and that is at your discretion, but what You must remember is that the use of characters has been restricted, the idea is to conquer the user, not bore him.
