A brochure is a highly effective promotional tool in marketing. The characteristics of a brochure they are considered as the elements that help to plan and transmit a trustworthy, competent and authoritative message.
Brochures are an effective way to promote advertising to sell products or services and guide customers to make the purchase of a product or use a service in particular. In this sense, creating brochures has been shown to attract customers to purchases and in turn increase profits.
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In this article you will find:
Basic characteristics of a brochure
To create a brochure, you need to research and identify the basic characteristics of a brochure To know exactly what must be done to design it, among the most important are:
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1. What to offer
It may happen that the reader is not aware of the company and is unaware of its products or services and the distinction it has with other competitors. So a well-written brochure will allow the reader to know what the company offers.
2. Important story
The information in the brochure should tell a story, so it should be well designed. They tend to promote in detail the necessary information about the company and the products or services it offers. This indicates that it must contain a context that will win the interest of readers and thus motivate them to buy the products.
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3. Captivating content
Interesting content can be very valuable when captivating the reader and taking the brochure seriously through the presentation of positive points with evidence. A captivating content is essential to indicate what is offered and answer the questions of customers, also prompts them to make the decision to make the purchase.
During the preparation of the brochure, it is necessary to concentrate on the benefits that customers will obtain, they can be used eye-catching headlines, bullet points highlighting relevant points, and contact details to give you easy answers to questions readers.
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4. Good design
Design is one of the characteristics of a brochure that attracts the most attention of readers, since it would cause them interest to see what the company or business has to offer. Textures, folds and all the appropriate elements must be taken into account to create a harmonious design that can emphasize the identity of the brand.
5. Balance in information and persuasion
In the process of distributing brochures, you need to consider objectives such as informing and persuading people to want to purchase the products. There must be a balance between both objectives so that the advertising that is not annoying for the readers.
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6. Graphic images
The brochures that contain images and graphics have a large number of colors that enhance the information without having to place heavy texts that bore customers, sometimes an image can say more than a thousand words.
7. Persuasive words
Brochures generally contain large amounts of words, since they must carry all the information necessary to give explanation to people of what is being offered, which means they should be selected carefully and carefully appropriate.
However, the contribution of images is important to refresh the reading, although the words will always be the aspect with greater relevance, so you should edit the information perfectly and avoid placing things unnecessary.
8. Clear messages
The brochure should convey hidden messages appropriately to convince customers. The messages have to be attractive, since it is the one that transmits what you want to offer. Strategies can be established such as inquiring about what customers want and discovering what is important to them, in this way, the correct message can be incorporated.
9. Use an appropriate shade
It is important to know what information customers are interested in and how it should be conveyed to them, so the approach has to be tailored to their needs. To achieve this, it is necessary to speak directly with them with an appropriate tone of voice whenever it is needed and in this way the sales will be facilitated.
10. Unique and different
To finish with the printing of the brochure, the challenge is to design something unique that will differentiate it from the competition. A convincing and quality message must be created so that information is transmitted that allows to attract the customer and make the decision to buy the product.
There are many characteristics of a brochure and quality prints that you can leverage, to get your customers' attention. Also, it is essential to edit perfect content to increase your interest in knowing what is being offered so that you want to get it. If you want to see similar topics you can find them on our website.
Sources and references
- Williams P. (2017, September) 4 qualities of effective brochures for advertising.
- George S. (2017, January) 5 Characteristics of Good Brochures.
