Telemarketing (Benefits, Functions and Techniques)

One of the components that are part of direct marketing is the telemarketing or telephone marketing. This action of the marketing mix It is the way that companies have to contact their customers directly.

For this they use the telephone service and with this they intend to increase both the sale of their products, as well as their profits. In addition, it is also an excellent platform to make the merchandise known to your target audience, obtain first-hand your opinion about the quality of your offer and identify your needs and requirements.

Telemarketing is a modality that is frequently used in combination with other ways of carrying out dissemination campaigns, such as those carried out through mass media e-mailing and others like it.

Benefits of using Telemarketing

Is marketing tool has gained a great boost from collect phone lines, where customers can communicate free of charge and directly with a company's call center. With this, in addition to facilitating communication and obtaining information, organizations demonstrate to consumers their interest in providing the best service and

quality.

On the other hand, telephone marketing also strengthens the work of the sales force, promoting events, provide after-sales service, confirm receipt of orders, confirm interviews, in addition to many others Applications.

In general, companies manage a database with the contact information of their clients, This can be completed until it is completely robust, by means of previous registrations in the portals Y social media from the company, previous purchases, subscriptions via online, and you can even buy potential customer records.

These databases have the characteristic of being able to be segmented, that is, to divide them into sectors according to the type of client, based on different types of aspects, such as such as sex, educational level, age, place of residence, country of origin, frequency of use of the product, purchase history, tastes, interests and many others variables.

The intention of this is to achieve a classification of the clients in such a way that a marketing strategy specialized for each segment, saving time, resources and commercial efforts, as well as having greater certainty that consumers buy the product or acquire the service.

Telemarketing functions

Telemarketing fulfills many functions, some of them are:

• Maintain the loyalty of frequent customers.
• Capture the attention of potential customers.
• Publicize new services and products of the business.
• Give advice to consumers.
• Maintain an open link with customers and seek direct communication with them.
• Promote the goods and services offered by the company.
• Advertise the products.

Techniques for Telemarketing

Depending on their products and characteristics, each company has its own policies to apply the phone marketing. However, there are some common to all, among them the following stand out:

• The person or operator who performs the tasks of marketing You must maintain an objective and honest position.
• Maintain a warm tone of voice.
• Use appropriate language, without saying bad words and with good diction.
• The treatment of the client must be very respectful, trying not to disturb or alter it.
• Perseverance and perseverance are very important, but even more important is empathy and knowing that you have a reduced amount of time to attract the client.
• This is why it is important to always keep the main objective in mind: the client and her needs.
• It is also important to be spontaneous, however it is advisable to follow a prepared outline of what you are going to argue to convince the consumer.
• Another required quality is to strengthen resistance to feelings of frustration.