Have you considered using guerilla marketing to attract customers?

Having a business comes with many challenges, and one of the main challenges for every entrepreneur is knowing how to grow your market and prosper over time.

Of course, there will always be marketing that, through its different tools and resources, can be used to grow your business and capitalize on new customers.

However, using different marketing tools is not always economical, since sometimes the amount of money required is very large. And if we add to this the lack of an adequate strategy, everything could result in an investment without results.

Fortunately, there is the guerrilla marketing that can help you achieve great results through low-cost strategies.

What is guerilla marketing?

Guerrilla marketing is nothing more than a set of unconventional and innovative marketing strategies that are often used by certain businesses to capture the attention of potential customers.

One of the preferred aspects of guerrilla marketing is the little investment that it requires, therefore, to carry out these strategies and ideas, you really need creativity and human talent.

A common question that small business owners often ask themselves is whether they can use this strategy for their own sales and growth objectives. And the answer is yes, because through guerrilla marketing you can achieve maximum visibility for your products and services.

Guerrilla marketing is based on capturing people's attention, taking them out of their natural environment and getting them to see your brand from a different, unique and creative perspective. The best part is that it can be developed in digital environments or offline environments, as the idea is to give people a memorable experience.

Guerrilla marketing took Maria's restaurant to new heights

We share with you an innovative example of guerrilla marketing:

A new trendy restaurant called Palau opened its doors focusing on family settings. In order to keep the little ones entertained, the restaurant set up a small space with toys and a special environment for children.

However, shortly after opening its doors, its owner, María, realized that many times parents did not want to leave their children alone. Also, it was uncomfortable for them to enjoy a good meal because they had to be approaching constantly to the place where the children were located, which was a little removed from the tables.

This is how María chose to replace the cloth tablecloths with paper tablecloths and also add a set of colors at each table for the little ones.

These tablecloths were inexpensive, as they were made from recycled paper. This achieved that the average time and the consumption of the families increased, since there were no longer reasons to leave the restaurant quickly.

Additionally, the tablecloth had a hashtag printed on it for families to share a photo of their little one's art on Instagram. This increased the restaurant's visibility exponentially and brought in many new customers who came with their little ones, since they knew that the place had the ideal environment to enjoy a good meal and at the same time a pleasant time with the family.

It's time for your business to grow

As you can see, guerrilla marketing is not just thinking "outside the box", but doing it in a way that makes many people know about your business without spending too much. You just have to find a way to do things different from what others are doing and thus generate a positive experience for the user.

Take advantage of the different ideas that you can apply from guerrilla marketing to your business and think about how you can apply them and what impact you will have on your potential clients. For sure, any action you take that is disruptive will not only cause a positive impact on your customers but will also help make your message viral.

Have you ever used any guerilla marketing strategy? Share it with us!