What is the Difference between a Homogeneous and Heterogeneous Product?

Products are any tangible item or goods intended for consumption and that any natural or legal person can purchase in the market. They are acquired in order to satisfy or attend to any of your needs.

Products and their Classification

From a marketing perspective, group products into categories It is a logical and essential way to optimize work. This action will be important in determining the types of promotions that can be made. Also, the prices of the products and even the points where they are going to be marketed.

In this sense, it can be deduced that there must be multiple ways to classify them, as many as criteria are used.

And it is that when a company develops its marketing plan, you need to know the type of product you intend to sell, among another group of variables, this is because each type of product requires its own marketing strategy and differentiated, since the distribution channel used for a product such as crystal glasses, will not be the same as that used with an electric power plant at gasoline.

This product classification can be classified in many ways. However, one of the most used classifications is the one that divides them into products for business use and products intended for consumption.

In the case of products intended for business use, or products for companies, they are those acquired by factories and industries for its transformation into a final product or for use in any place or area of ​​the herself.

These products are subdivided into 3 sub categories

• Products intended for sale to final consumers.
• Semi-processed supplies and products.
• Capital goods.

In the case of consumer products, these are those that are destined for the final consumer, who will be the one who will use and / or exhaust them. They are usually purchased without much effort on the part of consumers. In addition, it is very common that they are low cost, frequently purchased and generally used quickly or immediately.

Among consumer products there is also a division which separates the products according to the frequency with which consumers buy the product. On the other hand, it is separated by the economic importance offered by the product to the buyer, the effort that This is done to get the product or the process you carry out to decide what you are going to to buy.

Since everything revolves around the final consumer, it is evident that you should always pay close attention to the changes that this has in your taste or preference in the products. This is particularly true when there is no loyalty to them or the brand as such and buyers can easily substitute other things for it.

On the other hand, products that are intended for consumption, whether family or personal, are usually classified in Products:

• Convenience: generally bought by consumers without making a major effort.
• Specialty: they will always have a characteristic that will differentiate them from other similar products and that will make them unique compared to their competitors.
• Not Wanted: these are not known to the public, therefore they are not wanted.
• Comparison: In this case, these are items that require greater attention to make the purchase; They are not purchased with such regularity and are usually of various prices.

Homogeneous Products or Uniform Goods

These comparison products are similar in terms of their features. Since both its type, its quality and size are identical. Likewise, its price is important for the consumer to decide which one he is going to choose and buy.

That is, when buying this type of product, there will be an analysis process on the part of the potential buyer. In addition, the type and personality of each client will also intervene in this decision process.

They will generally perceive or see as if these products are the same. That is to say, you will always see that a refrigerator will be an appliance that cools food to be able to keep it for a longer time in optimal qualities for consumption and intake.

In this case, the job of marketing is to enhance the added value that the brand's personality brings, since this will attract the public and motivate their purchase. Such is the case with custom-made suits or footwear.

Heterogeneous Products or Non-Uniform Goods

With respect to this type of products, in addition to presenting different characteristics, as well as their services and performance, your brand is also something of importance and all this is often considered by customers even more than the same price.

Thus, merchants must have a wide variety of these products to ensure that they are achieving the objective of satisfying their customers. It is also of great value that salespeople are trained to properly advise clients.

This is why in marketing you must emphasize product characteristics and be focused on the attitudes, behaviors and knowledge of its potential consumers. Such is the case of movable property or household appliances.