Link Building refers to those actions whose objective is to achieve external links, either to one or more URLs that give strength to the pages and support the positioning of a website. Today we are going to explain this positioning technique within search engines.
Likewise, we will show the factors of this strategy that determine if it is successful, and the techniques that can help there to be more links to your domain.
Advertisements
In this article you will find:
What are the factors for a successful Link Building strategy?
- Look for naturalness
Everything that is forced is not accepted well in Link Building, so you must ensure that it is in a natural way.
Advertisements
2.- Take care of the anchor text or the anchor text
This is the one that is linked to the link, it is very important, therefore avoid the "click here", it is better to use the keyword, which gives more relevance to the text.
Advertisements
3.- Prefer quality over quantity
Don't lose sight of the fact that quality is better than quantity. Keep in mind that having many links to your website will not bring you results if they are not of value.
Advertisements
4.- Look for links in domains of your theme
Context is also important in backlinks. For this reason, links from sites that deal with the same topic are more valid.
Advertisements
- Don't just look for dofollow links
There are two types of links: the dofollow those that intend to pass the authority to the linked page and the nofollow are those that do not intend to do so. It is best to keep a balance between these two.
6.- Generate quality content
To obtain valuable backlinks it is essential to generate quality content, that way you will be naturally linked by sites that appreciate your content.
Place the backlinks well
Eliminate toxic backlinks, toxic backlinks are those that appear in links without context, so you should get rid of them so they do not harm you. Therefore, you should do a constant review to see if you do not have this type of backlinks.
It is best to give priority to the backlinks placed within the text. Where links are placed is also important in a Link Building strategy.
For this reason, backlinks within a text, integrated into the content, are better seen than those that are placed at the foot of the page or in the sidebar. On E-referer they are experts in these matters and they can help you.
Link Building techniques that can be used
There are many, however, the ones that should be used are transparent, ethical and effective, we show you two.
Improve existing content
If you notice that content related to yours is continually getting backlinks, then dedicate yourself to creating an improved one that can replace it.
For example, if an article whose title is the 15 ways to relax, you can make one whose title is 20 amazing ways to relax anywhere, of course it should contain really improved and relevance.
Guest Post
This technique is about contributing as a guest in sites that have authority better than yours, this is the most used of the techniques, it offers very positive results.
You can already see the importance of Link Building and that using it without abusing it will bring you very favorable results.
