Absolutely every company that starts up, urgently needs marketing strategies, since each of its products or services has to be offered to the public; No matter what item is being talked about, every business needs to boost its movements so that its economy grows and that is what we are going to talk about now, about the ways to do it.
What is marketing?
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First of all you have to understand what the term means, which is really important, since generally people are given the idea that it is basically about selling, but that is not the correct idea; Marketing is a word that comes from English, from the original meaning of "market" and although a market is sold, it is not all that needs to be done.
In a market you find competition on the order of the day, that is something else that marketing analyzes; It is also super important in it, your location with respect to the passage of customers. Surely the work schedule is also a point to be discussed when arriving at your position in the market before the others or if you wish, staying until after the others. As it has all the competition, it is also about prices and qualities; of offers and combos and much more.
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In short, marketing, as you can see, is much more than just shouting a product, it analyzes many things within the sales activity and that is the first thing you need to know to implement a strategy, which is not something of just blow and do bottles; Using a strategy can differentiate you from all the competition, which only launches and wins only to cover expenses due to its lack of it.
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Portfolio strategy
As a first strategy to analyze, we will see that we talk about the product portfolio and not that of clients; In the case of the product portfolio, what we must do is a hierarchy of our products with greatest appeal and of course, in relation to it, with higher profit; Then we structure a table in which you are going to put three levels, low, medium and high of attractiveness and the low, medium and high of gain; some to the right and others up.
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When you have this table made, if you have 6 products for example, there should be two in each level and so on you will see clearly in front of you those that you have to promote more and those that you should even stop investing in they; not stop selling them, because customers like to go to a place with variety even if they don't use it, But if you stop buying inventory of them, you can even wait until they are finished to make new inventory.
On the contrary, when they are the products with the highest profit and popularity, you must have always in stock because basically they sell themselves and they will always look for them; To those with medium popularity and high earnings, you can dedicate more publicity to them so that they sell more.
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Segmentation strategy
Segmentation, as its name implies, refers exactly to seeing the different types of customers and markets we can target and seeing their specific needs, so you can create specific offers for each Or you can choose to go only to the largest customers with a single offer and earn as much as you can on that move.
Whichever strategy you choose will get you far if you follow it to the letter and don't faint.
