The coordination of marketing actions can be formally established in the so-called DEVELOPMENT PLAN. MARKETING, which will ultimately reflect a whole set of actions and the coordinated execution of the same. The Marketing Plan is clarifying for those who must invest in our future business: shareholders, partners, banks, institutions, etc. In this way, we will begin to earn the credibility of a whole set of economic agents with whom we are going to interact.
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The marketing plan helps develop products and services in the business that meet the needs of the target market. A good strategy helps customers understand why your product or service is better than, or different from, the competition. It can also help you reach your target audience, increase your customer base, and ultimately increase the numbers on the income statement.
Developing a marketing plan requires research, time, and commitment, but it is an invaluable process that can go a long way toward business success. One of the greatest benefits of developing a
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The planning process helps you understand the different factors that can affect success. Instead of worrying about the future, you will be able to have a sense of control over the company and the means of subsistence in the market.
Basically a Marketing Plan contains:
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- An analysis of the market situation
- A benchmark strategy
- A realization of the marketing mix
- A concretion of marketing actions, quantified
- An execution schedule and a person responsible for action
