What is email marketing?

Email marketing has the function of sending mass emails to a number of contacts with commercial or informative purposes. It allows you to make a personalized and exclusive offer through an immediate channel such as emails, in addition to representing a very small cost for the company since sending emails is free.

It is a new tool that helps you reach your customers immediately and easily.

Keys to email marketing

One of the most important steps is to ask your clients to let you send them emails. We can't get their addresses and start bombarding them with emails from our business if we haven't had their explicit content. The easiest way to do this is by creating subscriptions, where you offer them to receive offers and news from your business, if they include their email, thus giving their consent to receive them.

It is important to have their permission, and that our emails are not considered spam. If this happens, the image of our business will be greatly affected by spamming. This is why our emails have to offer added value to our clients.

Studies have been done that show that not only the permission of customers is essential for the success of our email marketing campaign. We must maintain periodic communication, in addition to keeping our database correctly updated.

Keys to running a successful email marketing campaign

1. Affair

This is an important part of our email marketing campaign. The subject of an email is the component where it is indicated what what we are going to read next is about. Although it often goes unnoticed, it will be the key for our subscribers to decide whether or not they will read the email.

Many businesses use words like "free", "discounts", "offers", and so on. And although they think that this will make their emails read earlier, it is not true. Rather, the opposite happens, those are the least read. What's more, many of them do not even reach our customers since the email filters send them directly to the spam folder.

1. Message

It is important to understand which audience we are addressing. As a general rule, most of our clients will not be internet experts or IT tools. That is why the mail has to be visually easy to understand.

This means, if we send an offer in our mail, it is as simple as clicking on a place that looks easy. If emails are not easy to understand or follow in your footsteps, customers will stop reading them.

In addition to the form, the content is also important, we must offer them something that interests them and that provides value to the email.

1. Closing

There should always be the option in our emails that the person stops receiving them if they do not want to read any more. Normally with an option at the end of our email that says, stop receiving more emails, it will be enough.

1. Shipping date

It is very important to know when to send emails to our subscribers. While it is true that most of the managers of a business have more free time during the weekends, this is not a good day to send them.

The best date to send the emails in an email marketing campaign is Monday night or Tuesday morning. In this way, the person who receives them has already started his week and has eliminated all those that he has received during the weekend, and accesses them more easily.

If we all follow that practice, in the end it will no longer be important to send them on Tuesday mornings. Through email marketing statistics we can test and find the best time to send them for our business.

1. Customer Support

Not only must we offer information through emails, but we must also use them as means of communication with our clients, and if we receive any questions from them, we will reply.

An email marketing campaign is simple to carry out and can provide us with great benefits for our company. If you are still not sure how to do it, read on Gananci the keys to do it correctly.