The sales strategies refer to How to sell? and they are the central axis of any business regardless of its size, they represent its Achilles heel, because by not mastering it or taking care of it, it can lead the business to failure.
The company can count on an excellent product, the most efficient marketing plan, but if you do not have the appropriate strategies to sell it, the rest will be of little use.
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The sales process it is directly related to the offer you have and can be as simple or complex as the company wishes, since it is not the same to sell a consulting service to sell bottles of water.
In this article you will find:
What is a sales strategy?
It is a plan designed by the company or a business to sell its products or services and maximize your profit.
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The sales strategy It is a fundamental pillar in any company to achieve economic results positive and to be able to grow, because in it the actions are defined so that the company reach the cost effectiveness that will contribute to its growth.
A good vein strategy is one that allows the proposed sales objectives to be achieved, which is why it is more Beyond simple planning, it must involve all the components of the company to achieve greater effectiveness.
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Some effective sales strategies
Selling more is the watchword of the businessman, business, entrepreneur or seller, especially when the business is new and sales do not take off, or when sales decline or stagnate.
Fortunately, there are various sales strategies that can be applied to sell more, among which are those that deserve a good investment, such as the one used by advertising on television, or those whose investment is minimal, such as the best customer service. The choice of this will depend not only on the investment required, but on factors such as the type of business or product, target audience, competition and also on certain external circumstances.
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Some strategies that are effective to increase sales are:
Write a corporate blog
Assuming that, given the advances and current competitiveness, companies and have a website, it is a good idea to have a corporate blog on this page, it has many benefits and in the medium term the companies that have it have achieved greater sales.
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Conduct demos
There is no better strategy to sell than to show the efficiency and effectiveness of the product. Let potential customers get to know the product and get a good first impression of the product or service.
Some techniques used in the demonstration strategy are:
- Demos of the use of the product.
- Give out free samples.
- Temporary test.
Improve the product
When sales stagnate or tend to decline, modify, change, refresh or improve the product is a returns strategy life to sales, with which you get new customers or re-engage customers who had stopped buying.
Offer additional services
It is a strategy used alternatively to the price increase, it consists of offering some additional service at no cost to the client. This marks a comparative advantage with the competitor's product.
Some options are:
- Make home deliveries.
- Offer free Installation.
- Maintenance service.
- A good policy of guarantees and returns.
Offer gifts
Is a sales strategy which works excellent, both for new customers and those who have been buying the product.
It is a small detail that helps to attract attention, to strengthen the customer-company relationship.
Some gifts can be: pens, caps, key chains, mobile phone covers, diaries, flannels and many more.
Use of the social network
Currently they are a very powerful channel to publicize or sell any number of products, there is something for all tastes and needs, you just have to choose what and how to publish.
Use of testimonials
They represent a good sales strategy, it is excellent that a Satisfied Customer narrate your experience with the product, this helps to attract new customers.
Change of price
In this type of strategy, two variants are handled
- Raise prices: It allows you to offer complementary products or services that will generate a difference with other similar products.
- Lower prices: It can be used to attract new customers, make them leave the competitor's product, end a stock of merchandise that did not come out in any way, attack the competition.
These pricing strategies You have to know how to handle them because they can turn against the company at the time of having to modify prices, on the other hand, they can jeopardize the profitability of the company.
Deliver what is promised
It is very important, it can not only be offered to grab sales, it is necessary to be serious and comply with what is proposed, if lies or exaggerates, in the end it will bring more cost than the deal or sale, the company may lose credibility and will be creating a bad picture.
