We are in a globalized society in which there are numerous brands from which to choose if we need a product or service, however, there are companies that, beyond the power that globalization has on brands, manage to identify themselves with their own name, with a letter, or even with a color or a symbol; There are also products to which customers are loyal, and if they are forced to buy a different product than usual, they feel as if something is missing. This is not a coincidence, it is the result of what in Economics is called “Brand Marketing”.
But,what exactly is "Brand Marketing"?
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Brand is an English word used to refer to the name of any company, they are also included within this word, logo, corporate identity, company positioning, and even customer loyalty towards it. previous. The Brand Marketing It is an essential tool for the success of a company, and it refers to the publicity that is made about a brand, creating an image of the company that makes customers feel identified with it, to the point of wanting to be part of she. From this definition we can deduce that Brand Marketing is essential for the success of a company, since it not only refers to the name of the brand and the identification of the signature by the client, but, above all, to the loyalty that clients have towards the brand and, therefore, to what extent it is important and irreplaceable for they.
To succeed with Branding there are a series of questions to take into account:
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- It is important to identify customers. The age, sex, or way of thinking of our potential customers is key to the brand, identifying them is essential to succeed.
- Emotional connection with the client. Beyond the customer's liking our products, the key is that he feels identified with the brand, that he feels that he is represented in it and that he knows their needs
- Send a clear message. As in the previous two, we must be clear about who we are addressing and what we want to say, our products and services.
The Brand Marketing It is one of the keys for a company to succeed.
