Develop a brand in Internet it requires certain resources that are not applied in other areas: the network can be a powerful ally or a bitter enemy. The first consideration to take into account is that you should not consider Internet as another means of communication: the strategy to create a brand in the Net is trying to consider it a business.
The branding (brand building) is essential in this first step. Do not be tempted to leave this for later: you may think that when you attract more people (traffic) to your website or blog, you will have time to do so. But it will be late.
A good strategy branding includes a audience segmentation to which we are headingtarget audiences), in order to design our website or blog according to this audience.
The domain name is also a full stop: the .coms are the most viewed and well regarded; however, it is also true that they are the most expensive and_ most importantly_ the most exhausted. It is possible that you business brand is already registered in a domain: in this case, you can choose other endings (.es, .net, .info) or search for something defining the brand and adding it (or for example, if your company is a foundry and is called “Antón”, bet on Hierrosanton.com). If you have doubts about which word to use, turn to Google Adwords: you will find the statistics of which words are typed the most by Internet users. Finally, index the page in the different search engines (mandatory: Google, Yahoo! And Bing). And one final tip: avoid the
Create a Blog of your brand. The Blog It is not something anachronistic: quite the contrary, it will be very useful in the next step of this strategy, the positioning in the social media.
The Blog It is a very useful tool that, yes, must be updated often. You can write news about the brand itself, about the products or about the sector. It is important that these posts (articles) are not too long, and that they are then linked to the different social networks in which there is a profile.
It is also convenient to link our blog in forums, websites and other blogs related to our brand: for example, If we sell chocolate, the logical thing will be to go to Internet sites with this theme, cooking blogs, pastries, etc.
Remember to use tags (keywords) that include not only your brand but also the product ("chocolates", "diet milk chocolate"). Use Google Adwoords if you have questions.
Do you think you can live without Facebook or Twitter? Well, you are totally wrong. To say that social networks are the future is to approach the topic, but taking advantage of its potential to attract, retain and segment customers is something that you should use to your advantage.
The social media They are especially useful if you have a small or medium business (SMEs): there are many companies that create a profile on Facebook to get fans (and potential customers). An example of this would be that of the Collectible Toys company: 6,000 fans in a short time. Cost: 0 euros.
Take into account the profile of each social network before entering it: Facebook has 500 million users worldwide, with age profiles between 25 and 35 years old. It is the majority network: more than 60% of those who use a social network choose Facebook. Therefore it is a good option.
Tuenti is the Spanish social network par excellence. Recently acquired by Telefónica, three-quarters of its users are under 26 years of age. In Tuenti you can choose sponsored events or company pages (or both).
The most professional profiles are on Twitter, LinkedIn and Xing (especially the last two). Twitter has an average age of between 26 and 35, and both on LinkedIn and Xing you can find users of different ages with varied professional profiles.
