What is a Marketing and Sales funnel?

Marketing is one of the social sciences that has had the greatest boom in recent times to the point of being considered one of the areas of knowledge that every professional, person interested in business or student must know.

The domain of this does not consist in a matter of exclusivity of the merchants or entrepreneurs, today it has become a great lever for FreeLancer, entrepreneurs and networkers.

Obviously, knowledge of it is not reduced to marketing doctrines and theories but rather to taking advantage of the valuable tools that it can provide, such as Funnel de Marketing and Sales.

What is the Marketing and Sales funnel?

The Marketing and Sales Funnel It is one of the marketing tools that is represented in the form of a funnel. This tool consists of a process by means of which the client knows the product until the moment he has obtained it, it is a conceptual process as the specialist points out.

Daniel alvarado through the Venditum portal, in which stages of the marketing process can be established (while capturing the customer) and the sales process (in which the acquisition of the product is materializes).

Stages of the Funnel.

Phases of the Marketing Process.

1. Plan: It consists of capturing the primary notions that you have of your business, what you want to raise.
2. Build: Through what digital means do you intend to make it known.
3. Attract: It consists of the development of massive campaigns, either in fast-paced sites, or by Buying advertising on social networks, the idea is that they know you and also discover and identify you.
4. Engage: You indicate the functionality of your service or product through the selected medium.
5. Convert: It is projected in advertisements that encourage the purchase, given the use of technology many resort to the presentation of videos where the act of purchase is celebrated in a way persuasive.
6. Optimize: At this stage, the person is generally subjected to a product test in order to demonstrate its quality and choose to purchase it. The purpose is to find errors in our funnel, develop it and improve the customer acquisition process.
7. Automate: in this stage is where a technological tool is used that allows customers to be monitored so that they prefer the product over the competition.

Daniel Alvarado, points out that at this stage no step can be ignored, since although it is only about one aspect Theoretically, in practice this can lead to the loss of the customer or, worse, the waste of the customer. product.

Phases of the Sales Process.

1. Data: in this case we are talking about the statistics, demographics, and reports that Marketing provides to generate the list of clients and potential clients, converted into a database.
2. Leads: cataloged as potential customers, or in terms of prospective marketing those people who cover the characteristics for the purchase of the product.
3. Opportunity / Deals: They refer those potential customers who have shown a consideration in buying our product.
4. Sales: considering the sales already made.

Indeed, Daniel Alvarado through Venditum (Marketing portal that provides first-rate information on current trends in sales and entrepreneurship), indicates that all these stages reduced to a funnel must be fully completed if desired get the results, just go to the trilogy of business and financial knowledge to achieve economic goals proposals.