11 Characteristics of Advertisements

The advertisement are tools used by companies to show and publicize their products, in order to generate an interest in the public and create a need, thus increasing the number of sales and, therefore, the income.

What characteristics should an advertisement have?

For an ad to work or have good results, it needs to cover a series of characteristics, such as those that we will mention below:

1. They must be clear

Using fair, one-way words is the best way to attract people. The success of the ad will depend on the understanding that the public has when receiving the message, and for this it must create an easily understandable message.

2. Be persuasive

For the main goal, which is to increase sales, to be achieved, the ads must try to convince consumers to prefer the product over the competition.

In that case, the persuasive advertising guarantees that a certain product can be made necessary to improve the consumer's life in some way.

Different resources are used, such as gaining trust with authoritarian arguments, resorting to the emotions of consumers, or using the logic that can justify the purchase of the product.

3. Credible

The competition of advertising allows some ads to mislead or use any technique to attract consumers, which is unfavorable, because later they could find out.

A message that is credible helps customers to be loyal when buying a product.

4. They are directed

Previously, advertisements relied on media such as television and radio to reach people, but today their efficiency requires highly targeted and divided audiences, since each brand has its own consumers.

The more an advertisement is focused on a specific audience, the more effective the attraction can be. For this, the content of the message must have a design that manages to attract the needs and feelings of people.

5. Originality

In general, advertising is affected by market saturation, this is due to the fact that Consumers are exposed to a large number of different ads, most of which do not render them attention.

This indicates that efficient advertising can make a difference with the competition through resources and creative formats that impact to buyers.

6. Shocking

A successful ad campaign can be achieved with acquired impact and the ability to stay long-term in the minds of buyers. This will depend on the time that the message is transmitted through the different media.

7. Consistent

The ads that are truly effective are the ones that stay consistent and focused on the brand and its related values. In general, with a single ad it is difficult to achieve the objective and more in a competitive environment, the key to this is consistency.

It would be perfect for consumers to receive a high impact, so that they always remember the brand's message without saturating it, in the same way it is considerable that it is repeated several times through the means of communication.

8. They must be Ethical

It is important that advertisers are responsible for regulating the ethical aspects of advertising. It must be honest and maintain the values ​​that benefit the image of the brand.

9. Promotional

Advertising focuses on influencing buying habits, it is a way to publicize and promote what a product offers in order to increase sales.

10. Focused

Advertisements allow you to visualize the benefits generated by the products to be promoted, however, it could create confusion for consumers.

It is better to focus on a characteristic that makes a difference to the competition or few positive points, which will be much easier to keep in mind.

11. Creative and personalized

Personalization is a trend that has gained relevance today, creative and personalized ads they are more efficient, as they more precisely address the needs of consumers.

An advertisement that meets these characteristics will undoubtedly have a greater probability of generating a positive impact. Every day more companies use this system to sell more and increase their profits.

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