We enter a clothing or footwear store aimed at the youths and the first and what most catches our attention is the music at full volume that invaded even the smallest corner of the premises, a music usuallyrhythmic and very fashionable that is very strident and we cannot help but wonder why this type of music is common to all those stores.
The choice of this music is not made at random, but is due to several reasons:
- In the first place, this type of music encourages us to buy because it limits our self-control, with which we will end up buying more compulsive in a place that has this type of music than in another where we feel relaxed and can go through it calmly and without feeling stressed.
- On the other hand, loud music overloads our senses, which makes us think less about our decisions. That way, we don't have as much time to weigh whether to make a purchase or not, which is easier than we leave the store loaded with bags and that, when we get home, we wonder why we have bought so many things.
- Since young people are more impulsive than older people, listening to their music stores makes the amount of products they buy much higher than if there were no such music.
Additionally, clothing stores need to make shopping as pleasant as possible for young customers. By turning clothing stores almost into a nightclub, they get customers to spend some time in addition to shopping fun, with which they associate the purchase with a pleasant and fun moment, thus achieving a regular and faithful.
This article is merely informative, in Psychology-Online we do not have the power to make a diagnosis or recommend a treatment. We invite you to go to a psychologist to treat your particular case.
