Business programs within the MBA offer

Without a doubt, one of the greatest concerns of the Latin American economies and of much of the world was the economic slowdown experienced in 2015, which affected both companies and governments alike, with individuals nuances according to the environment of each country, so business schools were not exempt from this situation.

The main effect caused on these was the fall in demand for courses Due to the fact that many companies could not include in their budgets what is related to the professional training of their human resources. Similarly, the difficulty in accessing bank financing to pay for the courses was another reason for the slowdown experienced by business programs within the MBA offer.

One of the first actions of business schools to counteract these effects was the diversification of the MBA offer. Many business schools in the region and on other continents have since opted to diversify and increase their MBA offerings. All this has resulted in the sector becoming more competitive due to the increase in number of programs that the area of ​​vocational training has undergone at the master's level and postgraduates.

In this sense, business programs are implementing the restructuring of MBA programs to offer more value in terms of comprehensive programs under an international, humanistic and sowing ethical values, always incorporating content that responds to the needs of each market.

Another trend that is emerging for business schools, as a result of the situation raised in 2015, is to achieve competitiveness for the recruitment of students outside its borders and expand the presence in the region thanks to the benefits offered by the internet for teaching to distance.

Specific cases

In the case of the business school Fundación Instituto de Administración (FIA), in Brazil, it expanded its offer of professional training during the last two years, trying to MBA programs specialized in Professional Business Management, and that include specific courses on topics such as Big data, Insurance and Pension Plans, Agricultural Business Management, Market Intelligence, among others.

For its part, Prime Business School, of the Sergio Arboleda University of Colombia, has also aimed towards diversification with a greater programmatic offer in terms of executive professional training, in addition to launching new Master's Degrees in areas such as Marketing Management, Management in the Energy Sector, Tax Management and Management in Supply Chains. Catering.

In addition to this, they have directed their curricular transformation to a person-centered approach, with the inclusion of the Intelligence subject Relational, which deals with interpersonal relationships as the axis of all other relationships that intervene in the world of business.

Despite the economic situation, through the diversification of business schools it has been possible to influence the educational demand, offering opportunities for professional development of people.