The communication in the company, also known as organizational communication, consists of determining the success factor of a company. An efficient communication leads to a good organization, efficiency and coordination, if on the contrary if communication is deficient, it can be a cause of disorder, inefficiency and conflicts within the organization.
This type of communication must contain a simple, clear and understandable language for the good understanding of the receiver. It has to be appropriate and the message has to reach the recipient at the right time. It must also be accurate, as you must not use unnecessary information.
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In this article you will find:
Elements of communication in the company
When a company has good communication it can differentiate itself from others, since previously communicating with customers was done only by phone or email, despite this, today this has changed significantly thanks to the technology.
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If a message is not transmitted well, the recipient may misinterpret it, either internally or externally. The following are communication elements that should not be lacking within the company:
Strategic planning
The company must have a efficient action plan that models what you want to convey to a certain audience and thus achieve effective acceptance.
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Public
It is very important to have knowledge of the public and their needs, it is necessary determine the objective that the company has with them and the way to impact them in order to act.
Communication professionals
The team in charge of communication has to be made up of advertising, journalism and public relations professionals that can meet the needs of different areas.
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Communication channels
There are many efficient means of communication that can easily reach the public, it all depends on the type of company.
Results measurement
After taking different actions to improve communication, it is essential to measure the results, therefore, it is necessary plan, do, monitor and correct so that you have the security of what is good and what needs to be improved.
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Types of communication in the company
The Business Communication It is classified into the following two types:
External communication
It is about communication where the message is aimed directly at consumers, opinion groups and the general public, among others who are outside the company. Its objective is to transmit information on the existence of products or services, their characteristics or benefits and on the various activities carried out by the company.
To do this, you must use means such as telephone calls, television, press, sending e-mails, posters, panels, advertising letters, brochures, radio, catalogs, poster etc. Public relations are a very important factor in this type of communication, since through them the good image of the company is maintained.
Internal communication
It is the communication where the message is manifested within the organization, because it directly directs its staff. Its objective is to keep everyone informed of the attendance and everything that happens, organize the different activities, motivate, coordinate activities, lead and control, among others.
In this type of communication, the means used are telephones, murals, circulars, publications, intercoms, talks, reports, events, meetings, memos and reports.
Internal communication differs in:
Formal communication
It is the message that originates from a certain member of the hierarchical level and is directed directly to a member of a lower level, the same level or a higher level.
Informal communication
It is the message that can circulate throughout the company, without having to know its origin.
Importance of communication in the company
Communication is extremely important in all types of organized activity, which means that it is a fundamental factor for it to function and develop properly.
Most human activities, like those of the company, are done through communication, because they have been has become more complex and its performance has diversified, the conformation of important elements for its good growth.
In the digital system, where social channels facilitate faster interaction, communication in the company acquires a highly relevant importance.
The positive effects of communication in companiesthey're clear, since companies manage to improve competitiveness and adapt to any change that arises within their environment, in order to acquire the objectives proposed from the beginning.
Similarly, the presence of a efficient communication in the organization, stimulates the motivation of workers and also its commitment to various corporate activities, which generates an excellent climate of integrated work.
