In our society, a poll It is a way of collecting information on a specific topic, where through it we achieve analyze the data we need to reach a conclusion or solve a specific problem. It should be noted that, you can get many authors who define it as a technique and that at the same time it deploys a variety of instruments or means that can facilitate its implementation. Next, we will learn more about this medium and we will learn the various aspects that the survey achieves.
In this article you will find:
Characteristics of a survey
Survey As already mentioned, it is a technique, but it has a variety of important characteristics since it can sometimes be confused with other means, but in reality it is an easy and simple method that is carried out countless times to always get to the root of any objective. The most predominant characteristics are the following:
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1.-The questions are ordered
Generally the series of questions are made having a fixed theme, where each one can be open, in which the answer is expressed by means of a paragraph according to what the respondent thinks; or you can find them in a way closed where the answer has two ways, yes and no. In addition, the individual is always asked for his total sincerity in order to obtain true results.
2.-Its appearance varies
As a rule, we find that polls He implements them on paper in the form of a questionnaire, which in this case would be his instrument. But with the passing or running of the years we observe that the ways change, that is, now we can find them on the internet where they are presented with simple questions to evaluate a page or a service; through phone calls, email, among others.
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To deepen your understanding, we will answer the common questions on this topic:
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What is a survey for?
The purpose of the survey is to obtain an opinion honest about a fact that people live or have tried, so that the answers can provide accurate data for the pollster. According to studies, sometimes the results can have an error since sometimes individuals lie in their answers.
What is a survey done for?
As a technique, it is the most performed in many areas. According to people's opinions, it is a medium that will never stop being used because it collects accurate or sometimes vague information; but the fact is that its speed is one of the factors that influence its implementation since First, the questions are formulated with agility according to the central objective, and expressing them is much more. Some of the purposes for which a survey is carried out are political, environmental, journalistic, the school among other areas that only we will know how to differentiate according to what we need.
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Online tools to take surveys
When we look for ways to implement a survey by means of technologies, that is, to implement them in a virtual way; sometimes we can't find the means to make them and publish them on the right sites. But on the internet you get everything, it is for this reason that we can find what we need in seconds and this is no exception. Simple and easy to use tools can be observed to do surveys, where the instructions will be explanatory, the steps you will understand and in moments you will be able to get what you need.
Although there are countless pages that allow this service, at times it is difficult to find the right one, since not all of them are so simple. But I will mention some that you can consider, which will be very useful if you need them.
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Some of the services come from:
1.- Google
This company has always been popular for all the tools it offers, there are so many that its users are satisfied with them. In the case of surveys, it offers explanations before proceeding, where you as a user You will ask the questions and the options that it will have or in the opposite case a text box for the questions open. More information here.
2.- SurveyMonkey
It is a very recognized page for offering perfect services without margin for errors, where the consultations come from experts in the field so you will not feel lost in the process of create your survey. You will obtain the data analysis at the end of each user completing the surveys and in this way you will be able to obtain the answers you need. If you are a company, in the same way you will find that the ease of creation is quick and concise; You can hardly go wrong by following the proper instructions. More information here.
These two are some of those online pages that offer you the facility of conducting surveys, although it is quite possible to find many more; I only mentioned the most important ones.
Survey types
When conducting surveys, a variety of aspects should always be taken into account, since According to them, several types of surveys are developed that allow the results to be elucidated at the end of each a. In addition, each one is differentiated by the details in which it will be carried out, allowing the interviewer to make quick and easy progress in implementing the questions on individuals. It is for this reason that we will mention you below the types of surveys that can be found according to the characteristics of each one or the objectives they will meet.
- Open or closed question surveysBoth are easy to implement, no matter the reason, they will deliver what you need. In addition, they apply when you want to obtain a total percentage of each question and evaluate that you achieve either positive or negative they will obtain from the answers.
- Analytical and descriptive surveys: both are generally descriptive as they provide the required information in detail. But analytics offer more concise or more enlightening data that the pollster will ultimately develop. While the descriptive ones allow to obtain an appearance with exaggerated information of a problem to be solved, the situation of an environment; that is, a variety of characteristics that allow us to understand the aspects of a city, school, community, among others.
- Paper surveys: these are the most common at a general level, since they are face-to-face and in this way you can observe the attitude of the individual, denoting her comfort or discomfort with the questions. Although they tend to be a bit slower to perform.
- Surveys through phones or mobile devices: As today is a convergence of technology and implementing a survey by this means is considered a spectacular facility. There is no need to move to where the individual is to survey or look for them, you just have to call or text them with the questions that need to be answered.
- Surveys via the web or the internet: Because the internet is one of the most visited media today, it is for this reason that showing surveys to users in some pages such as food, advertisements, services among others has become a reality and a feasible means to obtain what we want.
The most common are the above, every day the ways of implementing them are improved. Technologies grow and people seek that their methods adapt to them, always improving the ways of obtaining the desired information.
Structured and unstructured survey
There are two ways to present a survey, as the title can be structured or how many the call is prepared, or the unstructured that is made through the reaction or the moment of individuals.
The structured survey
It is done when a person develops some questions according to their thinking and the subject that is being governed. This can be found on the web or in any other area, where you can only answer with open or closed questions, analytical, descriptive, among others. The point is that you must prepare from the beginning the subject, the objectives, and mainly all the questions that you will ask.
The unstructured survey
These are generally common in journalism, since it is aimed at people important and as a rule sometimes you can not implement prepared questions since it is complex that the answer. Although they are also suitable for unforeseen moments with a client, where you reflect goals or objectives and then ask the necessary questions according to their reactions or mood levels.
Sometimes the most predominant is structured by its level of scope, but unstructured ones are also face-to-face at many times.
Advantages and disadvantages of the sample survey
Sample surveys They are carried out by people with more knowledge in many areas, since it is important to select the number of people to be surveyed, obtaining better results. It is for this reason that we will mention the advantages and disadvantages of this survey mode
Advantage
- The number of people is less than what one expects.
- By determining the quantity, the survey runs faster.
- In general, it is common to implement it for any type of population, being easy and simple to use.
- Monetary values can be balanced.
Disadvantages
- You need more practice in this area before implementing it.
- You must know the ways to allow failures at some point, since it is not possible to survey the population that was determined from the beginning all the time.
- You must have a base or objectives before implementing it, without it you will not be able to know exactly the results you expect.
- In order to show the conclusions of the subject, it is necessary to have basic studies. Since without them you will not be able to reflect in reports the data that a client, company, etc. may require.
Make a survey It can be as simple as it is not at the same time. There are a large number of steps that must be taken into account from the beginning, but the most essential ones will be determined, so that you do not get confused in the process. Below we will mention all those you need to make one.
Step 1
Be sure what the problem in question is, that is, you must have a goal for which you need to obtain the answers or opinions of the individuals surrounding your issue. This way you can have an indication of what you want to study.
Step 2
Analyze the number of people to whom you will apply the survey. Depending on the topic, the amount varies, so it is important to estimate who you will survey. Sometimes they can be applied to more than a hundred people, but for more convenience, implement certain formulas so that you can know how many it is necessary to carry them out.
Step 3
Formulate what type of questions you will ask, be they open or closed or multiple options so that the answers are concise and quick. You must also determine the number of questions the respondent will answer.
Step 4
If you are a company or an institution, look for people with a sufficiently complete level of knowledge in this field since this is how you get the information you need and in details, where you can include graphics, diagrams among other aspects that will be perfect to understand them.
Step 5
Choose which media you want the survey to display. At present there are many since the advancement of technology is wide, it is for this reason that We can find telephones, the internet or the web, in person on paper, among other means possible.
Step 6
Before showing it, analyze that it is easy to understand. That individuals understand the implemented terms and interpret so that they can give adequate answers to what is required.
Step 7
Finally put it into practice, so that you can have the information you need and in the end you can Obtain the data that you will analyze, so that you can reach the conclusion of a solution or other aspects.
These steps are simple and will be very useful at the time of doing it. Although they are simple, they are considered the most essential when it comes to make a survey. Also take into account the instruments or media such as tape recorders, telephones, photos, video cameras, texts, paper, among other things.
Most frequently conducted survey
Currently many surveys are carried out, but there are four that are taken more into account, since they are used by journalists, to understand the satisfaction of a client or person with a product, food among others. Some of them are like climate surveys, to determine salaries, opinion or satisfaction, but for you to know more about them, we will define each one and purchase their functions.
Opinion poll
These surveys contain questions to determine what aspects or what conclusion people have about certain issues. It is worth mentioning that, it is generally implemented randomly since in this way very honest answers are known since They are not so thoughtful, that is, basically people express their opinion without thinking, they only answer the question and clever.
Organizational climate survey
It involves knowing the opinions of workers in a company; sometimes the heads of departments or managers of a business apply these surveys in order to take into account how their employees feel about the jobs they handle every day.
Likewise, not everyone likes to do it since the directors observe the reactions of the workers towards them, but if it is analyzed objectively, the benefits will be determined since they consider how they see the organization to which they become accustomed every day or what areas should be improved, turning the company into a phenomenal place that the employees themselves are not aware of. complain.
Salary survey
It is one of the most important surveys at the market level, since in this way the aspects that must be considered in order to compensate are understood to an employee, in addition to including the hours of work, the level of budget that the company has, among other aspects that only this type of survey can cover.
Satisfaction survey
It is the simplest, the questions are generally closed or with multiple options since in this way the aspects that they like the most about a certain topic are understood. It is normal to find them after visiting a restaurant, or food web page, on the use of a product, clothing models, among other areas.
In conclusion, these four types are common in our society since they basically help in many areas to a company such as marketing studies, market among other types, benefiting on a large scale many business.
