What is marketing?
The marketing, commonly known by its name in English "marketing" is one of the current issues, an...
What is Shared Value?
The shared value is a management strategy focused on the creation of companies of measurable busi...
McKinsey 7s model
The McKinsey 7s model It was developed in 1980 by McKinsey consultants Tom Peters, Robert Waterma...
Books Written by Michael Porter
If you have found this post because you precisely know who this man is, that he really is a geniu...
Porter IKEA Five Forces Analysis
IKEA is a Swedish company that offers a wide range of well-designed furniture for the home. The f...
How to perform a SWOT Analysis
In this article we will explain in a simple way how a SWOT analysis should be developed in a comp...
What is a sustainable company
In a society in constant change and in which companies are what their "brand marketing" is, it is...
Porter and Corporate Social Responsibility
In this article you will find:Corporate Social ResponsibilityCorporate social responsibility acco...
The Corporate Strategy of the Company
In this article you will find:What is the Corporate Strategy of the Company?Factors to consider t...
Porter's Five Forces Analysis for Starbucks
Porter's Five Forces They represent a theoretical framework that is used for industry analysis an...