What is ASMR or Brain Orgasm

Have you ever heard of ASMR? ASMR is a phenomenon that is becoming more and more popular and is trending on social networks, especially on YouTube. But what is this trend about? It is a set of videos that are intended to relax the people who watch and listen to them. Some people claim that apart from helping them fall asleep, it also helps relieve chronic pain. The protagonists of these videos perform them in different ways that range from the simplest to the most complex and creative. For example, videos can show people whispering, painting, scratching a brush, tapping, hand movements, etc. So they manage to create sounds that captivate and, likewise, relax listeners. In this article from Psychology-Online: what is ASMR or cerebral orgasm- discover this YouTube trend, we will explain in greater detail what this phenomenon consists of.

Index

1. Meaning of ASMR: an anti-stress fashion
2. How are ASMR videos on Youtube?
3. ASMR: An opportunity for advertisers

The ASMR or the English word "Autonomous Sensory Meridian Response" is called that tingling sensation that normally appears in the head, as well as in other areas such as the spine and that appears in response to various stimuli. This type of sensation is also known as cerebral orgasms since the sensation that is experienced is extremely pleasant, so much so that the person can relax just by listening or visualizing certain stimuli. These videos are used as a strategy for relaxation, in order to get out of stress and also for relax your mind before sleeping. Despite the fact that today more and more people claim to experience this type of tingling and relaxation sensation, there is still no scientific basis to support it. On the YouTube platform you can find a lot of content of this type and its popularity has been increasing since in 2010, after being featured in a Facebook group called: "Autonomous Sensory Meridian Response Group." Because there are millions of people who claim that these stimuli produce a pleasant effect in them, it is likely that within a short time, we can have a scientific explanation about the effectiveness of these videos.

Youtube videos that have this type of content with which there are people who experience an ASMR or cerebral orgasm, are usually of Long duration, generally last several minutes. Among the sounds that are most used to record these types of videos are making certain repeating patterns like constantly turning the pages of a book, mouth sounds (eating, chewing gum, whispering), speak in a slow and relaxing way, scratch a target with your nails, make movements with your hands, etc. In addition to the videos that reproduce sounds, there are others that show images that represent some repetitive movements, such as example: kneading play dough or some similar material, snapping your fingers on a microphone, giving massages, among countless possibilities.

In this anti-stress fashion there is room for all tastes and preferences. It is necessary to mention that the effect that is going to cause on them depends on the person, there are people who undoubtedly prefer only to listen to the sounds and there are others that focus much more on what visual. That is why there are countless videos They contain different and creative ideas with which the same result can be achieved.

ASMR has become such a fashionable topic that it has not only aroused the interest of scientists and neurologists, who are increasingly investigating this phenomenon, but the number of commercial brands that are taking advantage of it. They use the popularity of this anti-stress fashion to roll ads using this technique to further captivate their consumers. An example of this is the well-known fast food chain KFC, who launched an ad with a famous actor, who whispers about how delicious the food is. Likewise, another Chinese chocolate brand Dove took advantage of the same phenomenon to launch an advertisement that wanted its consumers to experience ASMR or cerebral orgasm.

Undoubtedly, the ASMR by causing this positive and pleasant effect in most of the people who watch this type of videos, can leave us hooked. Finally, experiencing pleasant and pleasant sensations is something that we all seek.

This article is merely informative, in Psychology-Online we do not have the power to make a diagnosis or recommend a treatment. We invite you to go to a psychologist to treat your particular case.

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• Barratt, E. L., & Davis, N. J. (2015). Autonomous Sensory Meridian Response (ASMR): a flow-like mental state. PeerJ, 3, e851.
• Lloyd, J., Ashdown, T., & Jawad, L. (2017). Autonomous sensory meridian response: What is it? and Why should we care?. Indian journal of psychological medicine, 39 (2).