A new year means new trends in the marketing area. If you are looking to start a new venture, or create an innovative business plan, then hand in hand goes the marketing strategy of your company. Because of this, you cannot start the year by falling behind the market.
To begin, you must ask yourself if you are doing everything right in your strategy, or if perhaps something is missing from your marketing team. It is not good for your company to stay behind marketing trends, especially if they are digital or content marketing, as they move faster than you imagine.
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Make this year one full of successes in your marketing strategy. Here is everything you need to know for your marketing strategies in the new year:
- Content marketing will be more important than ever: both 2016 and 2017 have been years full of difficult times and hopelessness. It is for this very reason, that by 2018 people will look for content full of feelings and value. Customers are no longer easily convinced, now marketing must go hand in hand with the morals and ideals of those who consume the products.
- Personalization: personalized marketing has already taken hold, and the new year the big data It will give way to the creation of content specific to the needs and interests of each client. Your company must move towards niches, the creation of specific profiles, and customer loyalty through these. Do not let your marketing campaign stay on the side of the trends and this new year take the effort to attract the customer through the personalization of the content.
- Social ecommerce: What is it about? It's about the much sought-after balance between promotion and engagement. In 2018, brands will have to find a way to offer their products in a less intrusive way, impersonating unnoticed, in such a way that customers do not even realize that the content they are viewing is a advertising. To get to this point, companies must release their advertising at the right time when the user needs the product the most.
- Instant messaging: users will no longer want to wait any longer to be served, as they are used to immediacy and being able to buy and acquire what they need and want through a single click. If you don't move into the world of instant chat, your business will suffer from a lack of responsiveness to customer needs.
This point is key when viewing the product, buying it, and when receiving it, because at all times, the customer needs to be able to speak with a customer service person. If your company uses chatbots, it can be shaped to meet the tastes, habits, and needs of users.
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- The video will reign: It is estimated that around 80 percent of internet traffic reaches a company's website thanks to video content. In 2018 the video format will continue to grow and the option of live streaming it will become an ideal tool for digital marketing content.
This new year may be the year that your company is truly successful thanks to your marketing efforts. Remember that it is key even that you follow your efforts on social networks, such as promote your business on Facebook, or join the platform that suits you best. Follow these points and you will not be left behind.
Edith Gómez, editor at https://gananci.com/, passionate about digital marketing and specialist in online communication. She refuses to go to bed every night without learning something new. She is disturbed by business ideas and, even more, to bring a creative look to the small world in which we live.
