According to the famous author of several marketing books, Philip Kotler, marketers should be involved in marketing at least 10 types of entities: goods, services, experiences, events, people, places, properties, organizations, information and ideas.
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In this article you will find:
Types of marketing entities
Products
Physical goods make up the bulk of the production and marketing effort of most countries. The United States produces and markets billions of tangible goods, from eggs to steel to your bathroom hair dryer. In developing nations, goods such as food, basic goods, clothing, and housing are the mainstay of the economy.
Services
As economies advance, an increasing proportion of their activities are focused on the production of services. The US economy Today it consists of a 70-30 relationship between services and products. Services include airlines, hotels, and maintenance, as well as professional services from accountants, lawyers, engineers, and doctors. Many market offerings consist of a variable mix of goods and services.
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Experiences
By mixing various services and goods, an experience in the market can be created. Walt Disney's Magic Kingdom is an experience; so is the Hard Rock Cafe.
Events (edit)
Vendors promote time-based events such as the Olympics, trade
shows, sporting events and artistic shows.
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People
Celebrity marketing has become a major business. Artists, musicians,
CEOs, physicians, high-profile attorneys and financiers, and other professionals
they are part of this marketing scope.
Places
Cities, states, regions and nations compete to attract tourists, factories,
company headquarters.
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Properties
Properties are intangible property rights to real estate (Real Estate) or financial assets (stocks and bonds). Properties are bought and sold, which requires a marketing effort by real estate agents and investment companies and banks (by titles).
Organizations
Organizations actively work to build a strong, favorable image in the minds of their audiences. Philips, the Dutch electronics company, advertises with the slogan: "We are going to do better." The Body Shop and Ben & Jerry also attract attention by promoting social causes. Universities, museums, and performing arts organizations boost their public image to compete more successfully for the public and funds.
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Information
The production, storage and distribution of information is one of the great industries of society, among the marketers of information are schools and universities; publishers of encyclopedias, nonfiction books, and specialized magazines; CD makers; and Internet Web sites.
Ideas
Every market offering has a basic idea at its core. In essence, the products and
services are platforms for the delivery of an idea or benefit to satisfy a basic need.
