Companies are now competing for new hires, but many are not equipped to do so effectively. The best companies to attract and retain talent have three things in common: recruitment, training and culture.
In addition, they must take into account 5 methods to set the right goals for your team new and that you can read here.
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In this article you will find:
Marketing mindset in hiring
Approach hiring not from a human resources perspective, but from a marketing perspective. You may have seen this called "recruitment marketing." In marketing, it's common to create a lead funnel. So to hire, you do the same thing, except instead of selling a product, you are selling a career.
These may be people who haven't updated their resume because they weren't looking for a job. They just clicked on an ad, filled in the information on a landing page, which was optimized by the marketing department and were contacted by a member of the resource team humans.
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The formation
Regardless of a new hire's background or experience, good companies prepare them for success with training that is both comprehensive and consistent.
Some companies are afraid of hiring inexperienced people, but there is a hidden benefit to this hiring practice that you may be missing.
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A daily culture
I have seen many companies with a culture that is nothing more than a slogan. It is a phrase that the company places on the bracelets or prints on the t-shirts, instead of something that is lived every day. This kind of inauthenticity is a huge turnoff for both Millennials and Gen Z, as the vast majority of both groups care deeply about the values of the organization for which they are they work.
One of the best ways I've seen to embody their culture is through the hiring process. The best companies use their values and culture as a filter to detect potential hires. They look for skills, yes, but the right culture also fits, which can be harder to identify.
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